Google’s SEO Secrets: Insights from the Best SEO Company

As the best SEO agency in Patna, we’ve seen the evolution of search engine optimization strategies over the years. Let’s dive into Google’s SEO secrets and how they’ve shaped the industry.

Spammer’s Tools of the Past: In the early days of SEO, tactics like keyword stuffing and manipulating anchor text were common. However, these practices are now obsolete and can harm your website’s ranking.

Google’s Game-Changing Updates

1. November 2003: Google Update ‘Florida’ This update rendered keyword stuffing useless, forcing SEO practitioners to adapt.
2. Google Update 2012: Penguin As the best Search Engine Marketing Agency in Patna, we witnessed how Penguin penalized sites with suspicious link profiles. It completely delisted sites with an unnatural amount of similar anchor text links.

Key Takeaways:

• Never rely on a single tactic to stay at the top of Google.
• Always ensure your strategies align with SEO best practices.

The Four Pillars of Modern SEO

Eric Schmidt, former CEO of Google, revealed that the search engine considers over 200 factors when ranking websites. As the best SEO agency in Patna, Bihar, we focus on four key principles that encompass these factors:

1. Trust Google prioritizes high-quality, trustworthy sites. Ensure your website has:
   • Accurate business information
   • Real contact details
   • Genuine team member profiles
2. Authority Your site’s overall strength in the market matters. As a leading Web Development Company in Patna, we help businesses build authority through:
   • Growing social media following
   • Acquiring quality backlinks
   • Creating authoritative content
3. Relevance: Contextual relevance is crucial. Our website design company in Patna focuses on:
   • Developing comprehensive, relevant content
   • Implementing on-page SEO techniques
   • Building links from relevant sites
4. User Experience Google rewards sites that provide a positive user experience. Key factors include:
   • Site speed and mobile-friendliness
   • Intuitive navigation
   • Engaging, valuable content

By focusing on these four pillars, your website can outrank competitors even with fewer backlinks. As the best SEO company in Patna, Bihar, we leverage these principles to deliver outstanding results for our clients.

Google’s Latest Top 10 Ranking Factors

Here’s the list of the current strongest factors in the top 10 search results:

• Keywords in meta title tag

• Backlinks

• Niche expertise

• User engagement

• Trustworthiness

• Mobile-friendly / Mobile-first website

• Internal Links

• Page speed

• Site Security / SSL certificate

Google’s Mobile First Index

Since the majority of users now access Google via a mobile device, Google primarily relies on the mobile version of a page’s content to calculate the results.

Google is now using the mobile version of websites as the first touchpoint in calculating the search results, for both desktop and mobile devices.

Gary Illyes’s take on mobile-first index:

“If you have a responsive site, then you’re pretty much good to go. Why? Because the content on your desktop site will be pretty much the same as on your responsive site. The structured data on your desktop site will be the same.”Remember, SEO is an ever-evolving field. Stay updated with the latest trends and algorithm changes to maintain your website’s ranking. Trust the experts at Add24, your go-to Web Development Company in Patna, to keep your online presence strong and competitive.