A Complete Guide to Google’s Algorithm Updates 2025

Introduction

Google has been constantly upgrading its updates from time to time according to the changes in Algorithm. It’s only recently that the algorithm has come up in March 2025 and according to these updates content should be relevant that is related to a topic’s niche. Moreover these updates signify that the content should be engaging, authentic and non duplicate. However Google updates changes over from time to time, so the best digital marketing agency should be regularly updated regarding the changes taking place in google algorithm which is the main criteria for ranking of a website. In this blog we will discuss what do you mean by Google Algorithm, How does it work, what are the criteria on which google algorithm is based? How Google detects content through its algorithm in March 2025.

What is Google Algorithm?

The Google algorithm is a series of  structured algorithms and machine learning processes that Google utilizes to detect the rank of a website. So according to these updates the content should be regularly optimized so that they are user-friendly and present content to the users that are relevant, qualitative and eventually based on user intent. It can also be called as a collection of algorithms that work together to understand search queries and deliver the most relevant results.  

How does Google Algorithm work ?

Google works by following various processes like crawling, indexing and ranking. Let us discuss these procedures one by one.

1. Crawling: It is a process in which various pages are crawled by Google bots or spiders to scan the web pages that are relevant to the user’s intent or query.

2. Indexing: It is a technique used by Google Bot to store the vast amount of web content that its crawlers have discovered.

3. Understanding of query: When a user searches those query regarding anything, Google’s algorithms analyze the query to understand the user’s intent and produce the outcome which best suited the users interest.

4. Ranking: The algorithm then assesses the relevance and quality of pages while indexing for ranking further based on certain factors like relevance of content that is how much content matches the search query of a user.

1. The quality of the content is whether it is from a trusted and an authoritative source. 

2. User experience factors also influence algorithms like page speed, mobile-friendliness, and overall usability of the page. 

3.  User context is one of the factors like location, device type, and search history on which the algorithm gets dependent.

What are the factors on which Google Algorithm is based?

There are various factors on which Google Algorithm is based and they are

1. Understanding the meaning of search query: Before presenting the appropriate results to the user, Google properly scans the web pages that are most relevant to the user’s intent or their search query.

2.  Keywords: Keywords are the words that are used by the user for finding out any information. They are words which are used in the search query for being examined by Google for presenting the relevant result.

3.  Page relevance and quality: The Google algorithm assesses how well the content of a webpage matches the search query.  Google matches high quality, unique and engaging content for delivering results to the user.

4. Content optimization: According to the Google updates the most important parameter it considers is that the content is well optimized with keywords along with proper H1, H2, H3 with meta titles, description also along with well optimized images.

How Google detects content through its algorithm in March 2025 ?

1. Content relevance or irrelevance: Google plays a lot of emphasis on relevance of the content whether it is matching the user intent or not. However if Google finds the content to be irrelevant to the user’s query then the ranking of the website gets deteriorated.

2. User experience and usability: Google’s algorithms now place greater importance on user engagement metrics, such as time spent on a page and bounce rates. Websites offering intuitive navigation, clear layouts, and valuable content are more likely to rank higher. Google considers factors like site navigation, readability, and overall user experience for relevance of the content.

3. Mobile-friendly page: Since mobile is widely accessible by all the users it is important when a user searches something on phone that particular website is immediately visible to a user on the first page of SERP. So Google pays a lot of attention to mobile friendly devices. Sites that are mobile optimized are favoured by search engines globally. 

4. Page load speed: Websites which have a fast loading speed due to optimization techniques tend to rank higher by Google for appearing on SERP. 

5. Core web vitals: Google’s Core Web Vitals, which measures loading performance, interactivity, and visual stability, are important factors in assessing user experience. 

So these are the factors on which Google algorithm updates depend for accessing content for ranking of the website. 

Final Thoughts

Thus we conclude that Google’s recent updates in March 2025 considers a lot of factors like content, user experience, content optimization and much more which is important for ranking of the website. Our best SEO agency ADD24 stays updated with the current market trends regarding these Google updates and thereby presents unique and catchy content that matches the user’s interest of various clients. We ensure to produce unique and engaging content of different niches by following the Google rules and assisting to rank our client’s website on top of the search engine page.