A comprehensive guide to Social Commerce Trends India 2025 (Instagram and Facebook Shops)

In the fast paced world social commerce is booming as the people’s shopping trends have been changing drastically. Moreover, social media channels like instagram, facebook are leading the charge. Social commerce is what we say and online shopping has changed the perspective of the people doing shopping, through this way businesses are finding new and innovative ways to reach consumers, build brand loyalty and increase sales-all without requiring customers to leave their favorite apps. In this blog we will come to know what Social Commerce is, what are the types of social commerce trends, and how instagram and facebook are influencing the future of online retail and why Add24 serves as the best digital marketing and social media agency for following latest social commerce trends for increasing brand reach and conversions?

What is Social Commerce ?

Social commerce means using social media platforms to buy or sell products and services directly, from browsing to checkout, all within the same platform. It’s a kind of e-commerce channel, where the social media environment facilitates transactions, not just as a marketing channel. This allows businesses to reach customers where they spend their time and make purchases, without leaving the platform. 

What are the types of Social Commerce Trends ?

1. Increasing social media utilisation for purchases: Social media is no longer about only connecting with friends but also a major platform for finding new products and purchase. The quantity of online shoppers has increased which also signifies that users all over the world purchase directly through social media channels. 

2. Expansion of Shopping Platforms: There are various social media platforms like Tik Tok, Instagram & Pinterest have become major areas of social shopping. Some of these mediums offer features like shoppable posts, live shopping, and product tags which makes it easier and efficient for users to browse and purchase products directly from the platforms. 

3. Combination of AI with Personalization: AI in social media is being leveraged to customize the social shopping experience, advising products and offers based on user choices and purchase history. This strategy is predicted to drive enhanced sales & customer engagement.

4. Increasing spending per buyer: Social commerce is not just about reaching more buyers; it’s also about increasing the amount each buyer spends and according to the forecasts, spending per buyer will increase in future. 

5.Rise of Micro-Influencers and UGC: Micro-influencers and user-generated content (UGC) are playing a major role in driving social commerce. Micro-influencers have limited, but more engaged followings contributing them to become an important tool for reaching a specific target audience. 

6.Focus on Frictionless Customer Experience: Social commerce provides a convenient shopping experience with parameters like instant product discovery, browsing, and checkout.

Types of Social Commerce Platforms

1. Instagrams: Instagram is one of the most popular social media platforms. Instagram shops allow users to buy products shown in images and videos across the app through the products shown in the customizable virtual storefront. Every item in an instagram shop catalogue gets its own product page which includes pricing, a detailed description, or any pics or videos displaying the product.And in this way you can boost engagement on instagram.

2. Facebook: Facebook’s popularity is spreading widely among consumers. For brands venturing into social commerce, it makes sense to start with a Facebook page, as with Instagram, any Facebook business account can set up a Facebook shop, which is a completely customizable online storefront. 

3. TikTok: Tik Tok is an online platform which gives short form video content and features like Tik Tok shop to facilitate social commerce allowing users to find, engage with and purchase products directly from the platform.

4. Pinterest: Pinterest is a combined search engine and social media platform for images. Users create mood boards, pin places to travel, and discover new products. 

Here are the top five benefits of following Social Commerce Trends: 

1. Reaching a wider number of audience: One of the main advantages of leveraging social commerce is reaching a large target audience. Moreover there are various numbers of users who are using social media sites to shop online.

2. Leveraging the power of influencer marketing: Social commerce is profitable for marketing purposes through influencer approach as Influencers can tag your brand’s products directly in their posts, making it easy for their followers to purchase it. In that case when someone taps on a tagged product in an influencer’s post, they go straight to your product page without leaving the app. 

3. Increased customer engagement & personalized experiences: Social commerce strategy helps brands gain attention as on various social media platforms users like, comment and subscribe about a company’s brands or products. Moreover they ask questions and share their opinions about what they think about someone’s posts or brand’s products.

4. Direct sales opportunities within platforms: Social commerce lets you sell products directly where your customers spend time surfing the net. Most platforms now offer features that turn browsing into buying without sending people away to another website. With built-in shopping features, customers can see a product they like and buy it right away with just a few taps.

5. Increasing your business and attracting new customers: Social platforms have query features that aid people to find exactly what they are looking for. When you tag your products correctly and use the right keywords, your products can show up when people search for similar products.

Why does Add24 serve as the best agency for following the latest social commerce trends ?

Add24 stands as the best digital marketing and social media agency for  providing affordable SMM services to our clients by following latest social media trends through proper marketing strategy and skilled team for growing the followers of their brand organically. 

Conclusion 

Social Commerce strategy plays an important role in creating brand awareness and reaching out to our customers. It is the most sought after marketing strategy adopted by the best digital marketing agency, Add24 which stands as the best social media marketing company for increasing ROI and conversions. So if you want to expand your business digitally, Contact us.