The Patna Marathon 2024, Reloaded is an exciting annual event held in Patna, the capital city of Bihar, India. This one of it’s kind mega event is designed to promote health and fitness among every nook and corner of the city, spanning across various age groups from different spheres of life. The sole purpose of this marathon is to promote a healthy, active lifestyle while raising awareness about the ruinous effects of substance abuse in order to achieve our collective goal of “Nasha Mukt Bihar” (Drug-Free Bihar).The event has been primarily responsible for raising

• Community Spirit : By collectively running for the noble cause of Nasha Mukt Bihar.
• Health cognizance : Ensuring a lifestyle of wellness
• Indomitable individual spirit : By pushing our limits and achieve the best.         

For an event as grand as a Marathon to be organized, the logistics, planning and implementation requires in depth expertise. Patna Marathon Reloaded, 2024 is being collectively organized by Add24 Services Pvt. Ltd., a pioneer digital marketing and event management company of Bihar. For such a humongous event, we have a clear set of PLAN IMPLEMENTATION STRATEGIES (PIS) which revolves around the following domains:

1. TEAM-DESIGN : that deals with website development, portal creation and handling.
2. TEAM-CONTENT : that provides relevant and essential information of the event
3. TEAM-MANAGEMENT: a crucial segment which links the on ground & off ground co-ordination 
4. TEAM-PROMOTION : which makes sure that the event becomes the “talk of the town”.

Efficient planning, work management ethics, event organizing has been Add24’s Forte. With the successful conduction of 2024 edition of Patna Marathon, we will add another golden feather to our hat.

Excise Prohibition and Registration Department, Govt. of Bihar along with SBI is organizing 2024 edition of Patna Marathon. The historic 2024 edition will be embraced by various pre-race events including a warm up session by none other than world famous renowned, electrifying and energetic artist DJ OLLY ESSE. She will embrace us her with her presence and will provide a spectacle to watch out for.

Patna Marathon Reloaded, 2024 will inculcate sustainable practices with focus on eco-friendly event management initiatives which is a novel step. It will also boost the localized economy which will cater accommodation, refreshments and hospitality services to pan India participants.

Patna Marathon 2024, will commence on 1^st Dec, 2024 from Bihar’s iconic GANDHI MAIDAN ( Gate No. 1). The route of this marathon is well illuminated, well paved and with negligible traffic spanning across Loknayak Ganga Path (Marine Drive) to Atal Path. The race will commence from around 5:00 a.m. and will be supported by volunteers who would be taking care of all the needs of participating athletes. This year’s Patna Marathon consists of several race categories:

Starting from-

• 5-km category with cut-off timing of 1 hr.
• 10-km category with cut-off timing of 2 hrs.

• Half Marathon (21.1)-km category- with cut-off timing of 3.30 hrs.
• Full Marathon (42.2)-km category-  with cut-off timing of 6.30 hrs.

Throughout the marathon route, medical tents and essential services will be provided. Integrity for us holds primordial importance, hence the athletes will be running in a transparent manner with chip enabled BIB’s to avoid any illegitimate athlete or persons along the route. The route will be under surveillance throughout the event and proper steps will be imposed so as to adhere to the rules and norms of the marathon. With such a mega event being hosted, we expect proper adherence of rules by each and every individual associated with the event and set a landmark template for the future marathons to follow.

The volunteers, staffs, management members are properly trained through multiple workshops and they are prepared well enough for any situation arising on the D-day. The 2024 edition of Patna Marathon will be unique in every aspect right from the participants to the uniqueness it will offer. 

 Coal under pressure becomes diamond. Similarly for the pure diamonds clinching the winning prize we have amazing cash prizes up to 50lakh rupees. The winning prize money distributions are as follows :

• Full Marathon : Winner : up to 2 lakh rupees
• Half Marathon : Winner : up to 1 lakh rupees
• 10 km Race : Winner : up to 60,000 rupees

To facilitate our athletes, the event has been organized on Dec 1^st, a day expected to be cool with less humid conditions throughout the race. The Marathon is expected to boost the engagement of various sectors including tourism, recreation, cuisines and a lot more through active participation of national and international athletes. We have planned the event in such a way that the athletes face least possible inconvenience right from their arrival to their departure.

Patna Marathon 2024 will be a gamechanger event which will foster inclusivity, holistic approach, health awareness, strong community affinity, mass participation, women empowerment and inspiration for future generations.

This marathon trend across Pan-India is not just a one day hype, rather a transformative step towards the path to wellness which knits the fabric of community bonding involving diverse sections of society. The participants through their grit and resilience show us the spirit of discipline which has the domino effect on all adjoining segments. Add24 extend their best wishes to all athletes from across regions participating in Patna Marathon Reloaded-2024. We lay our sincere thanks to our event guests, guest of honour, volunteers and sponsors for providing a streamline service throughout this mega event.                                                

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Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years. It involves developing thousands of web pages targeting specific medium to long-tail keywords. For enterprise projects, ADD24 believes the following guide will help you in deciding the best course of action for your next large-scale web development and SEO project. We take pride in being the best digital marketing company in Patna, and being the best means we help others from time-to-time.

You have certainly already seen these types of pages:

Tripadvisor has thousands of pages ranked for ‘best {activity} in {city}’.

Trainline for ‘Cheap Train from {Departure} to {arrival}’.

Glassdoor is positioned for ‘{job title} salary’.

Statista is ranked for thousands of pages for ‘{category} – statistics and facts’.

Causal has recently positioned itself to ‘calculate {financial formula}’.

Thomas Cook is positioned for thousands of’{destination} weather in {month}’.

All these examples illustrate programmatic SEO, also called pSEO. It usually relies on three main levers:

1.      Internet users are creating indexable pages en masse, thanks to the content they generate themselves. Think about the community Figma or Notion templates.

2.     Alternatively, the company can create them by indexing its product inventory – common in e-commerce and on marketplace platforms such as Amazon.

3.     Or they can be created using internal or external databases. This is the method used in the example above.

This last point is quite interesting if you ask our opinion. Why do you ask? Well, as you might suspect, with the advent of AI technologies like ChatGPT, it has become much easier to generate this sort of content.

6 steps to develop SEO with AI

Here are the steps to follow to implement your SEO strategy with AI:

1.     Identify the queries to target

First off, let’s find out what people are searching for in relation to our products or services, and how they conduct these searches.

a.     Sapiens: 6000 searches/month

b.    Atomic Habits: 5500 searches/month

As well as the way the summaries were most often searched: ‘{book name} summary’. 

2.    Build a Database

For enriched content, always create a consolidated content structure therefore store everything in a database.

For this, one tool stands out: Airtable. This tool is designed for Growth, Marketing, and Product profiles who may not necessarily have technical backgrounds.

3.     Collect basic data

 Depending on your needs, you can bring in an AI like ChatGPT or Gemini, but there’s always web scraping that can be done for more suave programmers.

Take a book summary project for example, simply ask Google’s Gemini to assist you:

“List in a table format the titles of the most popular non-fiction books, including the author, publication date, and the theme of the book.’

4.    Generate the pages

Since we have all the data, now all that’s left to do is create these pages. Webflow or Framer are excellent choices because they can generate “template” pages very easily. 

You can also generate the pages automatically with your technical team but with a low amount of control.

5.    Ensure everything is working

The Google Search Console is your valuable ally. But another promising tool has risen which requires more attention: Alli AI 

It automates the crawling of pages, indexing, and optimizing of schema markup to climb the rankings.

For ambitious SEO projects, this is definitely worth looking over.

The Challenges of SEO with AI 

Despite its many advantages, the adoption of artificial intelligence in SEO is not without any challenges.

Challenge 1: Content Quality

Even though AI can easily create content in bulk, the relevance and quality can vary. It’s crucial to establish controls to ensure that the generated content meets user expectations.

Challenge 2: Over-optimization

AI can sometimes be too overzealous when it comes to optimization, which leads to over-optimization which surely gets penalized by search engines.

Challenge 3: Ethics and authenticity

The generation of content in itself raises ethical counter questions. It is essential to be transparent to your readers about the origins of the content. Making sure that it does not deceive the users nor violates search engine guidelines is one of the core aspects to be considered when using AI for your content generation.

Conclusion – SEO with AI

Programmatic SEO, when bolstered with AI, can revolutionize the way businesses approach their content strategy. ADD24, your partner in digital and event marketing endeavors, we make sure that the content we deliver does not violate any search engine guidelines, we are an authentic digital marketing company in Patna, with our ambitions to become the best SEO company in Patna, Bihar.

However, like any technology, it must be used wisely and ethically to ensure an optimal user experience and adhere to best SEO practices. It is clear that as AI continues to evolve, it will play an increasingly central role in the world of SEO.

The post Web Development and SEO appeared first on blog.

Over 15% of Google’s daily searches have never been searched before.

RankBrain forms connections between words to get a better understanding of what a searcher wants, when the searcher only gives Google a small amount of information. It then delivers a relevant answer, even when the best answers don’t use the exact words the user searched for.

We have curated a list of softwares that will help you in your journey of finding relevant keywords that boost your page’s ranking. ADD24 cautions the reader to curate their content relevancy before finding their keywords to rank their pages.

Google Understands How Humans Speak

BERT: To combat increasing ambiguity in searches, with 15% of searches being entirely new, Google developed the next upgrade of RankBrain.

Bidirectional Encoder Representations from Transformers- A Machine learning technology to better understand human language.

Some takeaways about BERT:

• BERT is entirely focused on better understanding the way humans communicate (a type of machine learning called Natural Language Processing).
• Searches affected include queries with Homonyms and Polysemes (e.g. the verb run is Polyseme, with 606 different-but-similar meaning according to the Oxford dictionary).
• Other searches affected include conversational or shorthand queries – which addresses the intent behind the query (This is where the “Bidirectional” aspect of BERT’s algorithm comes into play).
• Pages targeting long-tail searches most likely benefit from this update

How to stay ahead of Google’s updates by Add24

Search Engine Round Table – https://www.seoroundtable.com/ 

A Blog that covers the daily happenings in the world of SEO. The author Barry Schwartz, provides breakdowns and summaries of Google’s updates and is often one of the first places to break news on major changes in the SEO industry.

List of Google Search Ranking Updates – Google Search Central

• Google maintains an official list of all the major updates – The Keyword (https://blog.google/)
• Google’s public Blog

Keyword Research – Most Important step of SEO

A keyword is any phrase you would like your site to rank for in Google’s search results. A keyword can be a single word, or a keyword can also be a combination of words. Single-word keywords are extremely competitive and difficult to rank highly for in the search results.

Here are some different kinds of keywords ADD24 would suggest their readers:

Head-term keywords: Keywords with one to two words i.e. classic movies.

Long-tail keywords: Keywords with three or more phrases, i.e. classic Akira Kurosawa movies.

Navigational Keywords: Keywords used to locate a brand or website. Examples would be Facebook, YouTube or Gmail.

Informational Keywords: Keywords used to find information about a particular topic. This includes keywords beginning with “how to…” or “what are the best…”

Transactional Keywords: Keywords entered into Google by customers wanting to complete a commercial activity i.e. buy jackets online.

Keyword Research is one of the most crucial aspects of riding the wave of SEO updates frequently, ADD24 aspires to be the best SEO company in Patna, would like their readers to stick to these guidelines when selecting their keywords.

How to generate a massive list of keywords

• Before finding keywords with loads of traffic on Google, first develop a list of potential keywords relevant to your business.
• Relevance is Vital

Here are some powerful strategies one can use to generate the list:

• Take inspiration from the keywords used by your competitors
• Keyword Density Checker – Enter a page here, it will scrape a list of keywords your competitor has optimized into their page. Then you can use it to bulk out your keyword list.
• https://www.seoreviewtools.com/keyword-density-checker/   

• Ahrefs’ Organic Keywords report – This tool estimates the keywords that are sending the largest amount of traffic to competitors’ websites. Monthly plan starts at $99 per month – https://ahrefs.com/ 

• Use AI chatbot to generate keyword ideas

Prompt: Give me a list of 30 core keywords for the IPL merchandise store, that sells IPL Jerseys, IPL jackets, and so on,

• Brainstorm a master list of Keywords

To do this, sketch out a grid of words your target customer might use. Split the words in different prefixes and suffixes. Next up, combine them into one giant list using the free Mergewords tool.

Merge Words – Combine words for SEO, PPC & link building (toptal.com)

• Going undercover and researching your niche

Open up a few tabs and browse through online communities like Reddit, Quora, Facebook Groups, Slack communities, and Twitter hashtags, going through popular threads. Keep a close eye on popular and trending topics, and questions with a tendency to resurface. You’ll find burning questions needing to be answered, generating the best kind of keyword ideas—ideas directly from customers’ keyboards. You can discover additional niche-specific forums with the following search queries:

• “keyword” forums
• “keyword” discussion board
• “keyword” community
• Use tools that reveal hidden trends on the web

Ubersuggest: Free Keyword Research Tool – Neil Patel

Provides region-specific data for countries and languages all around the globe – and it’s free.

Answer The Public – https://answerthepublic.com/ 

It crawls the internet and generates automatic lists of customers’ questions related to your keyword. It starts with phrases starting with common question-type words, such as “can”, “is”, “with”, “can”, and so on, followed by your keyword. It also lists common questions users type in Google Search, from a-to-z, after your keyword (postpositions, if you want to talk fancy). 

Buzzsumo – https://buzzsumo.com/  

It is a content discovery tool which lists content going viral over the internet currently. 
Understanding the factors of keyword ranking by Google is as crucial as it is to being updated ahead of any change. The relevance factor like a core factor will remain the same for long since all the ML technology is based around understanding the relevancy of the content on any given webpage. Add24, one of the best digital marketing companies in Patna, will keep on bringing new Google Nuggets to you from time to time!

The post Google’s Use of ML tech: The Role of AI in Search Engine Results appeared first on blog.

Spammer’s Tools of the Past: In the early days of SEO, tactics like keyword stuffing and manipulating anchor text were common. However, these practices are now obsolete and can harm your website’s ranking.

Google’s Game-Changing Updates

1. November 2003: Google Update ‘Florida’ This update rendered keyword stuffing useless, forcing SEO practitioners to adapt.
2. Google Update 2012: Penguin As the best Search Engine Marketing Agency in Patna, we witnessed how Penguin penalized sites with suspicious link profiles. It completely delisted sites with an unnatural amount of similar anchor text links.

Key Takeaways:

• Never rely on a single tactic to stay at the top of Google.
• Always ensure your strategies align with SEO best practices.

The Four Pillars of Modern SEO

Eric Schmidt, former CEO of Google, revealed that the search engine considers over 200 factors when ranking websites. As the best SEO agency in Patna, Bihar, we focus on four key principles that encompass these factors:

1. Trust Google prioritizes high-quality, trustworthy sites. Ensure your website has:
   • Accurate business information
   • Real contact details
   • Genuine team member profiles
2. Authority Your site’s overall strength in the market matters. As a leading Web Development Company in Patna, we help businesses build authority through:
   • Growing social media following
   • Acquiring quality backlinks
   • Creating authoritative content
3. Relevance: Contextual relevance is crucial. Our website design company in Patna focuses on:
   • Developing comprehensive, relevant content
   • Implementing on-page SEO techniques
   • Building links from relevant sites
4. User Experience Google rewards sites that provide a positive user experience. Key factors include:
   • Site speed and mobile-friendliness
   • Intuitive navigation
   • Engaging, valuable content

By focusing on these four pillars, your website can outrank competitors even with fewer backlinks. As the best SEO company in Patna, Bihar, we leverage these principles to deliver outstanding results for our clients.

Google’s Latest Top 10 Ranking Factors

Here’s the list of the current strongest factors in the top 10 search results:

• Keywords in meta title tag

• Backlinks

• Niche expertise

• User engagement

• Trustworthiness

• Mobile-friendly / Mobile-first website

• Internal Links

• Page speed

• Site Security / SSL certificate

Google’s Mobile First Index

Since the majority of users now access Google via a mobile device, Google primarily relies on the mobile version of a page’s content to calculate the results.

Google is now using the mobile version of websites as the first touchpoint in calculating the search results, for both desktop and mobile devices.

Gary Illyes’s take on mobile-first index:

“If you have a responsive site, then you’re pretty much good to go. Why? Because the content on your desktop site will be pretty much the same as on your responsive site. The structured data on your desktop site will be the same.”Remember, SEO is an ever-evolving field. Stay updated with the latest trends and algorithm changes to maintain your website’s ranking. Trust the experts at Add24, your go-to Web Development Company in Patna, to keep your online presence strong and competitive.

The post Google’s SEO Secrets: Insights from the Best SEO Company appeared first on blog.

Traditional media such as print, TV and radio are push media — a one-way street where the information is broadcasted unidirectionally, from company to consumer, unless direct response or sales activation elements such as coupon codes are built in. In contrast, many digital marketing activities such as content, search and social media marketing involve pull media and inbound marketing. 

Inbound marketing is powerful since advertising wastage is reduced. It involves applying content and search marketing to target prospects with a defined need — they are proactive and self-selecting. But this can also be a weakness since marketers may have less control than in traditional communications where the message is pushed out to a defined audience and can help generate awareness and demand.

The wastage in traditional advertising where ads are either ignored or are not relevant for an audience is reduced in online marketing, and search marketing in particular. In pay- per-click (PPC) advertising, display of ads can be controlled according to user need based on what searchers are looking for, and cost is only incurred where interest is indicated by a click. Affiliate marketing is also a pay-for-performance communications technique where cost is only incurred where there is a response.

Interactive Dialogues

Creating a dialogue through interactivity is the next important feature of the web and digital media, which provide the company for two-way interactions with the customer. This distinguishing feature of the digital medium was proclaimed in the early days to be a significant benefit of the internet and digital channels and also as a means of developing long-term relationships with customers through what would later be defined as permission marketing.

From one-to-many and one-to-some and one-to-one

Traditional push communications are one-to-many (from one company to many customers), often the same message to different segments and often poorly targeted. With digital media ‘one-to-some’ communications, reaching a niche or micro-segment becomes more practical – digital marketers can afford to tailor and target their message to different segments through providing different site content or email for different audiences through mass customisation and personalisation.

Social Media Marketing Strategies Cycle

The use of social media is increasing day by day, and marketers should use different social media platforms for developing a perfect marketing strategy to accomplish different business goals.

Listen

First and foremost, you must pay attention to what your clients have to say about the business. By listening to your customers, one can develop social media objectives that are attainable for your business firm.

Listening also means keeping an eye on what others are saying about your rivals, the industry and the general tone of the community. Keeping an eye on each of the major social media sites may be beneficial, as you will discover that they all provide distinct outcomes.

Goals and Objectives

Setting objectives requires a thorough understanding of your intended audiences. For example, this process comprises identifying your target audience’s geography, preferences, requirements and habits.

SWOT analysis may also help you identify the organization’s strengths as well as weaknesses, as well as opportunities, and also threats in the present environment. Set your objectives based on the information you have gathered.

Develop Plan

A strategy is created for each individual situation. The facts you have at disposal about your unique aim will guide each method you use. Think of social media strategy as a blueprint or a road map at the beginning of the process.

The demands of your customers and your objectives must be taken into account while developing your strategy. After that, you need to figure out how to make them interact with your company. Consider the brand’s personality, the information you will be distributing, and also the platforms you are considering while deciding your strategy.

Develop Content

The next step is to work on the ideas you jotted down in your timeline. You may use these timelines to get an idea of the sequence in which you should begin creating your content. Understanding your target demographic as well as the brand is critical here. Many of your comments on social media might sound like your brand. Thus, creativity is really required here.

Use the keywords you want to rank for in your content. With a thorough keyword research report and appropriate categories, you must be able to come up with some amazing ideas for relevant content that resonates with your target audience .

Engage

You are now ready to share your advertisement on social media, armed with clear goals, a well-defined timeframe, quality content, and the appropriate social media platforms. Participate in the discussion and voice your opinion. Make sure you have the tools you need to react to criticism and also keep the dialogue continuing.

Measures

Any company’s marketing plan would be incomplete without the capacity to track the results of its various promotional efforts. Although it is more difficult to quantify the effectiveness of social media marketing than other forms of internet promotion, after defining goals and objectives, you should now have a good start in determining how to measure success.

You may want to take a look at the content consumption if your success metrics call for it. Who are the people who are interested in what you have to say? What is their place of origin? You may also check how much or how little is being provided and the number of visitors engaging with your material. Here are a few things to consider while doing your measurements.

• Voice-sharing
• Engagement
• Influence
• Awareness
• Popularity

The post Planning successful marketing campaigns with Social Media Marketing Team of Add24 appeared first on blog.

Keyword research is an ongoing process that can help your business stay top whenever new updates trends with demands in your respective industry. Add24, one of the premier web designing companies in Patna also stands out as one of the best SEO companies in Patna, Bihar.

How to Identify Relevant Keywords

The first step in identifying the relevant keywords is to understand the needs of your target audience. By putting yourself in the shoes of users, an empathic-driven approach can be crafted which outputs more relevant keywords closer to the user’s needs or queries. Once you have gained a clear understanding of the audience, the next step is to brainstorm potential keywords.

Next, potential keywords are expanded from broad categories to relevant key phrases. Such phrases are also called long-tail keywords which are longer and more specific to the target queries. Add24, knows the difference between proper keyword analysis that can take your business to reach new heights making us one of the best SEO agencies in Patna.

For example, if your business is about the fitness industry then you can take the broad keyword “fitness” and expand it to phrases like “weight loss exercises for beginners”, or “high-intensity interval training workouts”. Long-tail keywords offer less competition and increase targeting, which makes them an invaluable asset in driving relevant traffic to your website.

Using Keyword Tools like Google Keywords Planner or Social Media

To expand your list of long-tail keywords, tools like Google Keywords Planner, Ahrefs, or SEMrush offer a wide variety of SEO keyword analysis with real-time analytics to determine the effectiveness of the selected keywords. Apart from these tools one can also include social media analytics to determine the effectiveness of relevant keywords.

Additionally, one should also tap into the power of social media where portals like Reddit, Discord, Quora, Facebook and Instagram offer a wide ranging channel to funnel relevant traffic to your business channels. From engaging the community on relevant keyword topics to direct marketing your product or services on various relevant handles. There are many ways to keep the rate of engagement high and consistent.

To narrow down your most relevant keywords, consider factors such as search volume, competition, and relevance to your target audience. Add24 passes the testing as one of the best SEO companies in Patna by aiming higher with a mix of higher-volume keywords that drives traffic and lower-volume keywords that have amplified targeting. 

Add24 Masters of Keyword Analysis for Improved SEO

Let’s take a look at some key strategies and techniques that are crucial for your business website to rank higher among your competitors,

Analyzing Search Volume and Competition

Understanding search volume and competition becomes crucial when analyzing keywords.

Search Volume refers to the number of times a particular keyword is queried on search engines. By analyzing search volume, one can identify high in demand keywords that are highly demanded so that it brings a large volume of traffic to your website.

Competition refers to the level of competition for specific keywords among the competitor websites. If you have just started, then ranking highly competitive keywords becomes a tad bit difficult. However, one can target less competitive keywords which gives a better chance to rank highly on search engine result pages.

Finding the right balance is the key, along with a competitive digital marketing expert agency such as Add24 which is also one of the best SEO companies in Patna, Bihar. Get your relevant keywords optimized for your all business purposes and rank high on search engine result pages.

Analyzing Keyword Relevance to Increase Brand Reach

Relevance refers to how well the audience connects their need with the keywords in your website content. 

Using irrelevant keywords can result in targeting the wrong audience which further results in higher bounce rate and lower engagement. Keyword relevance factors on how well the need of the user is satisfied by your intent, and the content on your website. Add24 makes sure that only relevant keywords are applied in the content of your website so that search queries get regularly matched with the content. With the help of the best SEO company in Patna, now you can let your high ranking worries take a break.

We Track and Monitor your keyword performance 24*7

Add24, one of the best SEO companies in Patna, Bihar comprises a backend team that constantly tracks and monitors your keywords. Once we have identified and implemented the target keywords, then driving the traffic, engagements and conversions to your business website becomes streamlined.

We use analytics tools like Google Analytics to track the performance of your keywords. By paying attention to metrics such as organic search traffic, bounce rates, and conversion rates, the analysis can be streamlined flawlessly. 

The post Mastering Keyword Analysis and Improved SEO for Your Business with Add24 appeared first on blog.

Why so much change in the powerhouses of the industry in such a short time? In a word—

search. Google became the leading search engine in the early 2000s because it was easy to use and gave useful results. As more and more internet users turned to search as their entry point to the web, there was less need for portals, whether a “walled garden” like AOL or an open portal like Yahoo! The portals were eclipsed, and Google and its smaller competitors thrived. As the internet became more pervasive in marketing, the terminology used evolved from internet to digital marketing. Digital Marketing can be defined as using any digital technology to facilitate the marketing process, with the end goal of customer interaction, engagement, and measurement. So digital marketing encompasses the process of engaging the customer and measuring the results of that engagement. Building up on internet marketing, Add24 has set its sight on the rank of best digital marketing agency in Patna.

Generic Direct Marketing Strategies

It is difficult to do successful digital marketing without understanding the basics of direct marketing. Essentially, the capabilities of the internet drive the four types of direct marketing strategies, which are acquisition, conversion, retention and value growth. These strategies in turn parallel a basic customer lifecycle and are used extensively in digital marketing.

Practically speaking, first, a customer must be attracted to the brand. This state represents a trial of a product or a service. In the acquisition stage, the customer has been attached to the brand, made a single purchase, or perhaps engaged in free use as a result of a sample or a demonstration but is not yet committed to the brand. The second stage is conversion, so-called because, in this step, the prospect changes status and converts to a customer. More generally, a marketing conversion can also be thought of as the customer taking a desired action, such as downloading the whitepaper, signing up for a webinar or, indeed, making a first purchase. This stage may require multiple purchases to be made first, to recognise a purchasing pattern. The first two stages collectively are called retention, which determines the consumer purchasing patterns further enabling the digital marketer to target the patterns which come out of its analysis.

Each of the basic strategies require a different type of effort on the part of the marketer. Acquisition is roughly equivalent to the awareness stage of general-advertising with an action component added. The step is focused on a conscious attempt to get the attention of the prospective customer through media placement and creative execution and interest them in completing a desired action, such as making a purchase, signing up for a newsletter, or another specific request. Direct marketers often add an incentive to clinch product trials.

The conversion step means getting the onetime purchaser to convert to being a prospective buyer or taking another desired action. Product or service satisfaction is crucial for any brand to achieve this goal. Customer contact, through media ranging from personal selling to newsletters, is often useful. Sequential incentives have also been used with good results.

After conversion, it is important to retain buyers to create the highest possible consumer lifecycle value (CLV). Sometimes called lifetime customer values (LCV) is the monetary value of the customer over time and is used to prioritize customers and to develop targeted marketing strategies for particular customer segments. Retention is most often the result of adding value to the customer purchase, user experience, and superior customer service. A planned program of customer contact, carried out at appropriate points in the purchase cycle, can also be a useful component of retention programs. 

Digital Marketing Macro-Environment

The macro-environment is a broad set of forces generally not under the control of the marketer. There exists certain kinds of parameters which have been coagulated when it comes to digital marketing principals. The analysis of such parameters is called PESTEL analysis, which incorporates Political, Economic, Social, Technical, Environmental and Legal influences which affect digital marketing.

Digital Marketing Micro Environment

The micro-environment of digital marketing includes specific factors over which the organization may have some control. The micro environment consists of the organization itself, its suppliers, digital marketing intermediaries, competitors, publics, and its customers. Organizations may need to adjust their digital marketing initiatives based upon the assessment of the environment.

Types of Digital Marketing

Email Marketing

As a tool, email marketing can be very effective. It involves sending carefully crafted messages to pertinent audiences; it may include promotions, new products, newsletters, or messages intended to keep a regular connection with customers. It may send a promotion related to a purchase or an offer for accessories for a recently bought item. Strategies such as Call-to-Action (CTA), an item that promotes a desired action.

Website Marketing

This is done through one or more websites. Even if no direct sales are being conducted on a website, it is important to have a web presence. Other websites and digital sources may link to an organization’s website, and a key goal may be to drive traffic to the site. Websites may be viewed on a desktop, mobile device, or other devices, and it is important to consider how the website looks on each device.

Search Engine Optimization and Search Engine Marketing

Search engine optimization (SEO) involves improving a website to optimize its use by search engines, which often prefer websites that have relevant content and that are secure and accessible. A key benefit of SEO includes ranking highly on search engines results pages (SERPS), the page that displays ads, weblinks, and other materials based on a search input into a search engine. Within their search engine account, an organization may bid on keywords that are relevant to its products and services. Based on the bidding and the parameters of the search engine, the organization’s keywords may be displayed on the search engine result pages.

Social Media Marketing

It includes various activities such as advertising, promotion, sharing, branding, and otherwise connecting consumers through social media. Because each social media platform is different, a social media marketing strategy will involve careful consideration of popularities associated with each. Relatedly, community marketing may take place through social media but also through platforms like websites, forums and blogs. IT involves making a connection, promoting engagement, and building a community with consumers.

Mobile Marketing

Today, many markets have expressed their firm desires to market their product exclusively through their own channels. App stores such as App store, or Play store offers brands a channel to market their own mobile application. A mobile marketing strategy involves operating a mobile app, promoting it, and mobile-app advertising such as in-app advertising. Apple Search Ads is a service that allows consumers to be shown app promotions without having searched for specific terms.

Setting up new benchmarks in digital marketing with Add24

Onboarding your business with Add24, gets your business the multichannel marketing that makes sure that the visibility of your brand and awareness about your business’s product or service always remain in the mind of prospective buyers. We are Add24, creating new benchmarks in digital marketing that excites, engages and encourages the audience to make a decision.

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