Introduction

Patna Marathon Season – 3 is not just planned as a running event. It has a much bigger meaning attached to it. Over the years, running events in Bihar have slowly gained attention and now they are being seen as tools for social awareness. Bihar’s Biggest Marathon 2026 has been created with the clear thought of promoting Nasha Mukt Bihar and encouraging people to choose a healthier way of life.

Additionally, health, discipline and responsibility are closely connected. Because of this connection, the marathon brings people together for more than fitness. The event is hosted by the Prohibition, Excise & Registration Department, Government of Bihar and organised by ADD24. ADD24’s proper planning, promotion and execution remain smooth. As a result, students, working professionals, families and fitness enthusiasts participate with confidence and purpose.

Bihar’s Biggest Marathon with a Social Purpose

Most sports events focus mainly on competition and performance. However, Patna Marathon Season – 3 takes a different approach. Bihar’s Biggest Marathon 2026 is the most-awaited event. It focuses on social awareness along with fitness. As participants run on the route, they also become part of a message that supports Nasha Mukt Bihar.

This marathon sends a clear signal that fitness is not only about the body but also about discipline and choices. Through huge participation, people are encouraged to think about their habits. Slowly, practice running turns into a voice for awareness, unity and responsibility rather than just an event.

Hosted by Excise Department, Government of Bihar

The foundation of Bihar’s Biggest Marathon 2026 is its purpose. The event is organised by the Prohibition, Excise & Registration Department, Government of Bihar. The department has been working to spread awareness about the effects of alcohol and drug abuse for many years.

Because of this ongoing effort, the marathon showcases the government’s vision of building a healthier society. At the same time, it reminds people that small changes in daily routines can create a big difference. In this way, the marathon supports public awareness and social responsibility.

Organised by ADD24

The marathon is organised by ADD24, a digital marketing and event management company. It known for organising national events of global standards, in collaboration with government departments. From planning communication to managing on-ground execution, the event is properly planned.

ADD24 also plays an important role in spreading the message of fitness and Nasha Mukt Bihar to a large number of people through social media platform. Because of proper planning and promotion, participation has also increased. As a result, this support helps the marathon reach people across different age groups, states and countries.

Purpose: Nasha Mukt Bihar

The aim of Patna Marathon Season – 3 is to support Nasha Mukt Bihar. The event focuses on creating awareness at the society level. As a result, this event encourage people to choose healthy habits. When people run together, it shows the unity goal. Because of this initiative and effort, the marathon becomes more than an event. As a result, it turns into a movement that promotes responsibility and positive thinking.

Fitness Meets Social Responsibility

Patna Marathon Season – 3 shows how fitness and social values can work together. Running practice before the event improves physical strength and mental focus. At the time of the event but here it also carries a bold message.

Bihar’s Biggest Marathon 2026 motivates people to stay active while contributing to society in a simple and meaningful way. This balance between fitness and awareness makes the marathon a symbol of positive change. As a result, every participant’s each step count to support Nasha Mukt Bihar.

Key Highlights of Patna Marathon Season – 3

• Recognised as Bihar’s Biggest Marathon 2026 with large participation
• Hosted by the Prohibition, Excise & Registration Department, Government of Bihar
• Organised and managed by ADD24
• Strong focus on Nasha Mukt Bihar awareness
• Participation from youth, students, athletes, and citizens
• Promotes health, unity and social responsibility

Why Patna Marathon Season – 3 Matters

Patna Marathon Season – 3 is the latest edition of Patna Marathon. It is the most-awaited event of Bihar. This time it is going to be bigger and better. Moreover, this event aims to spread awareness against drug addiction and encourage people to choose a healthier lifestyle.

At the same time, it strengthens society bonding. When people from different states and countries come together for a common purpose, unity grows naturally. Most importantly, the marathon inspires young people to think differently and take responsibility. This is why the event goes beyond sports.

Impact on Bihar’s Fitness Culture

Running culture in Bihar has grown over time. Bihar’s Biggest Marathon 2026 adds strength to this positive change. Moreover, it motivates people to include running and exercise in their daily routine.

As participation increases each year, awareness about health and discipline also improves. Gradually, the marathon creates a long-term impact on lifestyle and fitness habits across the state.

Conclusion

Patna Marathon Season – 3 is more than a race. It is a movement for awareness, responsibility and purpose. With the Excise Department, Government of Bihar, guiding the initiative and ADD24 organising the event, Bihar’s Biggest Marathon 2026 continues to encourage people to choose health over drug addiction.

Whether someone runs for fitness or for the cause, this marathon offers a chance to be part of positive change.

Run for health, pride and Nasha Mukt Bihar.

FAQs

1. What is Bihar’s Biggest Marathon 2026 about?

It is about running for fitness and spreading awareness for Nasha Mukt Bihar.

2. Why is Patna Marathon Season – 3 important?

Because it links running with social responsibility and promotes a healthier lifestyle.

3. What role does ADD24 play in the event?

ADD24 is the digital and event partner with powered by the Prohibition, Excise & Registration Department, Government of Bihar. ADD24 manages planning, promotion and execution of the event.

4. What does Nasha Mukt Bihar stand for here?

It represents awareness against drugs and encouragement towards healthy living.

5. Who can take part in Patna Marathon Season – 3?

People age above 12 years can take part in Patna Marathon Season – 3.

6. How does the marathon support fitness culture in Bihar?

It motivates people to stay active and adopt running as a regular habit.

The post Bihar’s Biggest Marathon 2026: A Movement for Nasha Mukt Bihar appeared first on blog.

In the digital era, websites are crucial for making your products/services reach across the world globally. So for this it is important to build user-friendly websites which have easy navigation by users. Thus, if you are in need of a search for the best website development company in Patna to boost the online presence of your brand then Add24 is the best choice. 

Our agency is best in setting your brand’s website apart. Our pro web designers are skilled in creating user friendly, visually stunning websites needed to fulfill your business goals. Whether you are a new start up or an established company, our expert team delivers a customized website that drives engagement and growth of your brand. In this blog we will come to know what are the reasons to hire a best website designing company in Patna & why Add24 stands as the top website designing agency in Patna?

What is the importance of hiring a good web development company in Patna?

Availing services from a good website company in Patna is necessary for establishing a solid virtual presence in today’s digital era. It brings expertise in design, development and user experience designs suited for client’s local market needs. The developers hired there ensure that the website is fast, mobile friendly, and is even SEO optimized to reach a wider audience. 

They are even adept at being updated with the latest web designers tools, latest plug-ins, advanced themes, knowledge of regional trends, and many more. These factors fulfill the goals and objectives of the client’s that resonate with their target audience. Further, they offer ongoing support, quick communication to their clients. Thus Investing in the right website designing company not only boosts your brand’s credibility but also drives engagement and growth for your business.

Why should you hire the best website designing company in Patna ?

Availing the best web design service from the top professional web designers in Patna ensures  that your website’s online presence is enhanced, a user friendly website is made or a website that easily catches user’s attention. It further ensures that an online presence of a website is built on a strong foundation.

There are various reasons to hire the top website company in Patna and they are

1. Exceptional design:- Best website company in Patna helps in creating a user friendly and engaging website which signifies brand & keeps visitors engaged. Our designers have years of experience in creating a user friendly website which has easy navigation and gives users information about a brand globally.

2. Affordable Quality:- Our best website developers provide easy, well designed, functional and effective websites at an affordable cost. They use the latest website designing tools for framing and customizing a website. 

3. Pro designers:- Our good website designing company has pro web designers who make visually appealing websites by utilizing advanced website tools depending upon the client’s demands and preferences. They are well versed in making websites that aligns with the brand’s goals and objectives.

4. Customized solutions:- A good website designing company in Patna offers opportunity to make different design websites be it for any field like e-commerce site, portfolio, business page or any other using latest advanced plug-ins and tools that suits client’s needs and goals.

5. From start to finish support system:- A good website designing company right from designing a user friendly and engaging website, making sure that it is properly maintained, free from malware, working on constant bugs and so on. 

6. SEO and mobile optimized website:- The foremost aim of the best website designing company is to create a website that is SEO friendly and that gets easily ranked on the top of Search Engine Result Page. Those websites are also fully responsive across all devices.

7. Enhanced credibility and trust:- Through authentic websites made by our skilled designers for our various clients enhances credibility and trust among our prospective clients. A professional website builds credibility in the long run with our customers. 

Why does Add24 serve as the Best Website designing company in Patna?

Having instilled with all the above mentioned qualities in Add24 we come to know that Add24 stands as the best website designing company in Patna for creating user friendly websites whether it is E-commerce, educational, personal, social media or any we have all covered for you. Websites made by us have easy navigation and are widely accessible by the people globally. Our skilled and pro web designers have years of knowledge, skill and expertise in making new websites or customizing an existing one, working on the maintenance part and much more. So if you want to make an engaging website for your client, contact us now.

FAQs 

Q1. Why is it beneficial to have a good website for an agency?

Ans: Your website is the first thing a client notices about your company. It’s only after this that a company reaches you for further business dealings in the future.

02. What are the top features of a good website company ?

Ans: A good website made by an agency should have an easy navigation, convenient interface and wide accessibility that is seen by people globally.

Q3. Can an agency work without having a good website?

Ans: No, an agency cannot work without a good website because a website is the base on which a brand’s recognition and foundation is based. 

Ready to build your website?
Contact Add24 today and let us create a high-performing, user-friendly website tailored to your business needs.

The post Best website designing company in Patna for making user friendly website appeared first on blog.

Introduction

In a rapidly growing world where digital advancement has taken place, the role of influencers have increased as they are the one of the impactful factors for increasing your brand reach among the audience leading to influence the purchasing behaviour of a customer. This is a common trend for the best social media marketing company to opt for influencers to increase the reach and conversions of their client’s brand. Add 24 stands as the best digital marketing & social media agency for increasing brand reach through micro influencers and nano influencers. In this blog we will come to know what is influencer marketing 2.0? What are the factors that determine it? Why do agencies use these strategies? Why is it in hype these days ? 

What is Influencer Marketing 2.0?  

Influencer Marketing is an online strategy where brands connect with individuals or also called influencers who have a dedicated and engaged following on social media to promote products and services. These types of influencers have built trust and transparency with their audience and by using that trust, brands increase awareness, reach and drive engagement thereby influencing consumer behaviour.

What are the factors that determine Influencer Marketing 2.0 ?

1. Influencers online presence and expertise

Credibility: A well established influencer is perceived as an authority in their area of expertise which signifies a strong online presence which garners trust with their audience.

2. Expertise: If you are having an expertise in your domain field, then it adds as a plus point because expertise helps in developing trust and credibility with the followers. For influencing the purchasing decisions. In other words,you can say when an influencer is observed as knowledgeable and authentic in their niche, their promotion of brand gathers heavy weight and leads to increased engagement along with brand loyalty. 

3. Attractiveness of content: How much does a content can catch your attention plays an important role in determining audience engagement, trust and purchase behaviour.  A catchy post which is relevant with a strong visual style and authentic tone can bring more interactions and lead to a greater probability of consumers becoming brand advocates.

4. Preferred platform by audience: An audience’s preferred platform most importantly shapes influencer marketing decisions by guiding content creation,influencer selection and campaign strategies. By comprehending where an audience is most active and what all content they consume, marketers can choose the right platforms for their campaigns and select influencers who resonate with that specific audience. 

5. Brand Fit: It ensures an influencer’s style, values and audience aligns with brand messaging and target audience creating way to authentic and effective campaigns. 

Why is influencer marketing in demand these days?

It is popular these days because it gathers the trust and confidence that people have built with their audience. Permitting brands to reach larger, more engaged groups and eventually boosting conversions. This method is useful for increasing brand awareness, building credibility and generating authentic content that aligns with their audience. 

• 1. Enhanced brand awareness & reach:
  Influencers should constantly expand a brand’s visibility by sharing content with their followers which leads to an increase in brand recognition.
• 2. Building Trust & Credibility:When marketing is done by influencers they are seen as authentic and genuine, and they have established relationships with their audience and their recommendation is perceived as trust worthy which is necessary criteria for building the reputation of a brand. 
• 3. Enhanced Engagement & Conversions: Influencers do have higher engagement rates than traditional advertising, which eventually lead to more people interacting with the brand’s content and making purchases.
• 4. Cost friendly: The most cost effective method is influencer marketing which is a direct way to reach out to a large and targeted audience as compared to old form of advertising, for increasing higher engagement and conversions.
• 5. Targeted Reach:
  Influencers assist brands reach specific demographics and niches, ensuring their messages are circulated to the right audience.
• 6. Enhanced SEO & virtual presence:
  Influencer marketing assists to improve brand’s online presence and SEO by generating high quality content, backlinks, and increasing website traffic. 
• 7. Long-Term Partnerships:
  Influencer marketing can go beyond one-off promotions and lead to long-term partnerships, fostering stronger relationships with key influencers and their audiences. 

Why do Add24 use Influencer marketing strategies ?

Add24 uses influencer marketing strategies to aid clients reach and engage their target audience much easily,build trust, credibility which further enhances sales and conversions and ultimately drive business leads and the potentiality for higher engagement rates, making it a valuable tool for fulfilling marketing objectives in the short and long run. 

Conclusion

So thus we conclude that influencer marketing strategies in the economy plays an important role in determining marketing strategies for increasing brand reach or awareness and taking brands to new heights. Moreover, Add24 has the best social media manager for business who are expert in providing affordable SMM services in India. Along with it they are also expert in framing a social media content calendar of their different clients. So if you want a fast reach of your brand through efficient strategies, contact Add24 now.

FAQs

1.  Why Influencer Marketing is necessary to be adopted by an agency?

Ans: It is necessary to be adopted by an agency to increase the brand reach and conversions for your brand.

2. What are the benefits of influencer marketing strategy ?

Ans:There are various benefits of this strategy and they increase brand awareness, reach, build credibility and trust, enrich your content strategy, drive purchase decisions, increase sales and much more.

The post Influencer Marketing 2.0 powered by Micro and Nano Influencers appeared first on blog.

In the fast paced world social commerce is booming as the people’s shopping trends have been changing drastically. Moreover, social media channels like instagram, facebook are leading the charge. Social commerce is what we say and online shopping has changed the perspective of the people doing shopping, through this way businesses are finding new and innovative ways to reach consumers, build brand loyalty and increase sales-all without requiring customers to leave their favorite apps. In this blog we will come to know what Social Commerce is, what are the types of social commerce trends, and how instagram and facebook are influencing the future of online retail and why Add24 serves as the best digital marketing and social media agency for following latest social commerce trends for increasing brand reach and conversions?

What is Social Commerce ?

Social commerce means using social media platforms to buy or sell products and services directly, from browsing to checkout, all within the same platform. It’s a kind of e-commerce channel, where the social media environment facilitates transactions, not just as a marketing channel. This allows businesses to reach customers where they spend their time and make purchases, without leaving the platform. 

What are the types of Social Commerce Trends ?

1. Increasing social media utilisation for purchases: Social media is no longer about only connecting with friends but also a major platform for finding new products and purchase. The quantity of online shoppers has increased which also signifies that users all over the world purchase directly through social media channels. 

2. Expansion of Shopping Platforms: There are various social media platforms like Tik Tok, Instagram & Pinterest have become major areas of social shopping. Some of these mediums offer features like shoppable posts, live shopping, and product tags which makes it easier and efficient for users to browse and purchase products directly from the platforms. 

3. Combination of AI with Personalization: AI in social media is being leveraged to customize the social shopping experience, advising products and offers based on user choices and purchase history. This strategy is predicted to drive enhanced sales & customer engagement.

4. Increasing spending per buyer: Social commerce is not just about reaching more buyers; it’s also about increasing the amount each buyer spends and according to the forecasts, spending per buyer will increase in future. 

5.Rise of Micro-Influencers and UGC: Micro-influencers and user-generated content (UGC) are playing a major role in driving social commerce. Micro-influencers have limited, but more engaged followings contributing them to become an important tool for reaching a specific target audience. 

6.Focus on Frictionless Customer Experience: Social commerce provides a convenient shopping experience with parameters like instant product discovery, browsing, and checkout.

Types of Social Commerce Platforms

1. Instagrams: Instagram is one of the most popular social media platforms. Instagram shops allow users to buy products shown in images and videos across the app through the products shown in the customizable virtual storefront. Every item in an instagram shop catalogue gets its own product page which includes pricing, a detailed description, or any pics or videos displaying the product.And in this way you can boost engagement on instagram.

2. Facebook: Facebook’s popularity is spreading widely among consumers. For brands venturing into social commerce, it makes sense to start with a Facebook page, as with Instagram, any Facebook business account can set up a Facebook shop, which is a completely customizable online storefront. 

3. TikTok: Tik Tok is an online platform which gives short form video content and features like Tik Tok shop to facilitate social commerce allowing users to find, engage with and purchase products directly from the platform.

4. Pinterest: Pinterest is a combined search engine and social media platform for images. Users create mood boards, pin places to travel, and discover new products. 

Here are the top five benefits of following Social Commerce Trends: 

1. Reaching a wider number of audience: One of the main advantages of leveraging social commerce is reaching a large target audience. Moreover there are various numbers of users who are using social media sites to shop online.

2. Leveraging the power of influencer marketing: Social commerce is profitable for marketing purposes through influencer approach as Influencers can tag your brand’s products directly in their posts, making it easy for their followers to purchase it. In that case when someone taps on a tagged product in an influencer’s post, they go straight to your product page without leaving the app. 

3. Increased customer engagement & personalized experiences: Social commerce strategy helps brands gain attention as on various social media platforms users like, comment and subscribe about a company’s brands or products. Moreover they ask questions and share their opinions about what they think about someone’s posts or brand’s products.

4. Direct sales opportunities within platforms: Social commerce lets you sell products directly where your customers spend time surfing the net. Most platforms now offer features that turn browsing into buying without sending people away to another website. With built-in shopping features, customers can see a product they like and buy it right away with just a few taps.

5. Increasing your business and attracting new customers: Social platforms have query features that aid people to find exactly what they are looking for. When you tag your products correctly and use the right keywords, your products can show up when people search for similar products.

Why does Add24 serve as the best agency for following the latest social commerce trends ?

Add24 stands as the best digital marketing and social media agency for  providing affordable SMM services to our clients by following latest social media trends through proper marketing strategy and skilled team for growing the followers of their brand organically. 

Conclusion 

Social Commerce strategy plays an important role in creating brand awareness and reaching out to our customers. It is the most sought after marketing strategy adopted by the best digital marketing agency, Add24 which stands as the best social media marketing company for increasing ROI and conversions. So if you want to expand your business digitally, Contact us.

The post A comprehensive guide to Social Commerce Trends India 2025 (Instagram and Facebook Shops) appeared first on blog.

Introduction

In a rapidly advancing world just to set up an e-commerce business is not enough. One needs smart and innovative online marketing strategies for increasing your brand reach leading to increased visibility and conversions,drive traffic, engage customers and much more. With the appropriate approach, you can reach the right audience, build brand loyalty, and maximize your sales. Multiple digital marketing strategies that are important for elevating your e-commerce sales are social media marketing, email marketing, affiliate marketing, content marketing, etc. In this blog we will come to know what is E commerce sale? Why is digital marketing important for promoting e-commerce business? What are the strategies required for increasing e-commerce sales? And why Add24 serves as the best digital marketing agency for promoting any e-commerce sale. 

What is e-commerce sale?

E-commerce sale is a process of selling goods and services online through mobile apps, websites or other online market platforms. It covers all types of transactions occurring between different businesses like B2B that is business to business and B2C that is business to consumers. In this the delivery of products or services is done online. For increasing sales and conversions it is necessary for e-commerce businesses to reach out to our top SEO agency to increase brand connection with the audience, build brand awareness, enhanced ROI and much more.

Why is digital marketing important for promoting e-commerce business ?

Digital marketing is important for promoting business globally as the offline method of promoting the business has become outdated and has less reach. However there are various advantages of choosing the best online marketing agency for promoting an e-commerce sale and they are:

1. Targeted advertising: The team in a good online marketing agency exactly like ours use unique or fresh content and strategies that directly targets our client’s audience for reaching out to their customers. This in turn leads to more sales and conversions in the short and long run.

2. Wider audience: Our digital marketing strategies assist e-commerce businesses to connect with a wider audience covering demographics, age group of people, interests assuring that the messages reach the right audience. Moreover our efficient social media team runs ads for our clients bringing more leads and leading to its conversion for profit maximization.

3. Client relationship building: Our agency chooses smart and authentic marketing techniques that easily catches the attention of our client’s customers. Moreover our team shares ideas and strategies with our clients before implementing it. This helps to maintain transparency among our company and clients thereby leading to building of bonds for long term retention of our clients.

4. User generated content: Our agency provides unique and catchy content to spark our client’s customer attention with engaging content and graphics that are trending among the audience globally. We create user engaging graphics that gather audience response or feedback through content called user generated content.

5. Performance tracking: After implementing our digital marketing strategies our team monitors the strategies for our various clients so as to check which are trending and working for our clients and which need to change for further improvement. 

What are the strategies required for increasing e-commerce sales?

1. SEO(Search engine optimization): Our SEO experts work on website optimization, content optimizing with keywords, image, creating backlinks and so on. All these strategies are a must for ranking a website on top of SERP. Thus these strategies are efficiently adopted and conducted by our SEO agency in a synchronized way to rank our client’s website faster.

2.  Mobile optimization: As mobile is widely accessible by people all over the world, our online marketers ensure that our client’s website on which they are regularly working is properly optimized. Having a mobile friendly website is necessary because a large amount of traffic comes from phones.

3. Social media marketing: Our social media marketing team is well versed in posting creatives on different social media platforms. They are also experts in running ads for our clients which brings maximum leads and conversions leaving clients happy and satisfied always. Moreover they use advanced social media tools to track performance metrics and prepare timely and correct reports.

4. Content marketing: Content marketing is a process which is adopted by our best SEO agency ADD24 to promote content through various platforms. Our content writers create and share content in the short and long form via social media channels. Content is through captions or blogs giving detailed knowledge about a particular topic awaring people.  

5. Email marketing: Email marketing is a process which uses email to give knowledge about a particular product or service. Our digital marketers use email marketing tools to send bulk emails to clients. We build relationships by sending targeted or personalized e-mails. This process is also used to increase brand awareness, sales and conversions of our client’s services.

Why does Add24 serve as the best digital marketing agency for promoting any e-commerce sale ?

Thus we came to see that digital marketing is a must for increasing your brand reach and promoting e-commerce sales. Our best digital marketing agency, leverages smart and innovative strategies for elevating brand reach, building relationships between clients and our agency. So to boost your e-commerce business instantly contact now.

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Introduction

Google has been constantly upgrading its updates from time to time according to the changes in Algorithm. It’s only recently that the algorithm has come up in March 2025 and according to these updates content should be relevant that is related to a topic’s niche. Moreover these updates signify that the content should be engaging, authentic and non duplicate. However Google updates changes over from time to time, so the best digital marketing agency should be regularly updated regarding the changes taking place in google algorithm which is the main criteria for ranking of a website. In this blog we will discuss what do you mean by Google Algorithm, How does it work, what are the criteria on which google algorithm is based? How Google detects content through its algorithm in March 2025.

What is Google Algorithm?

The Google algorithm is a series of  structured algorithms and machine learning processes that Google utilizes to detect the rank of a website. So according to these updates the content should be regularly optimized so that they are user-friendly and present content to the users that are relevant, qualitative and eventually based on user intent. It can also be called as a collection of algorithms that work together to understand search queries and deliver the most relevant results.  

How does Google Algorithm work ?

Google works by following various processes like crawling, indexing and ranking. Let us discuss these procedures one by one.

1. Crawling: It is a process in which various pages are crawled by Google bots or spiders to scan the web pages that are relevant to the user’s intent or query.

2. Indexing: It is a technique used by Google Bot to store the vast amount of web content that its crawlers have discovered.

3. Understanding of query: When a user searches those query regarding anything, Google’s algorithms analyze the query to understand the user’s intent and produce the outcome which best suited the users interest.

4. Ranking: The algorithm then assesses the relevance and quality of pages while indexing for ranking further based on certain factors like relevance of content that is how much content matches the search query of a user.

1. The quality of the content is whether it is from a trusted and an authoritative source. 

2. User experience factors also influence algorithms like page speed, mobile-friendliness, and overall usability of the page. 

3.  User context is one of the factors like location, device type, and search history on which the algorithm gets dependent.

What are the factors on which Google Algorithm is based?

There are various factors on which Google Algorithm is based and they are

1. Understanding the meaning of search query: Before presenting the appropriate results to the user, Google properly scans the web pages that are most relevant to the user’s intent or their search query.

2.  Keywords: Keywords are the words that are used by the user for finding out any information. They are words which are used in the search query for being examined by Google for presenting the relevant result.

3.  Page relevance and quality: The Google algorithm assesses how well the content of a webpage matches the search query.  Google matches high quality, unique and engaging content for delivering results to the user.

4. Content optimization: According to the Google updates the most important parameter it considers is that the content is well optimized with keywords along with proper H1, H2, H3 with meta titles, description also along with well optimized images.

How Google detects content through its algorithm in March 2025 ?

1. Content relevance or irrelevance: Google plays a lot of emphasis on relevance of the content whether it is matching the user intent or not. However if Google finds the content to be irrelevant to the user’s query then the ranking of the website gets deteriorated.

2. User experience and usability: Google’s algorithms now place greater importance on user engagement metrics, such as time spent on a page and bounce rates. Websites offering intuitive navigation, clear layouts, and valuable content are more likely to rank higher. Google considers factors like site navigation, readability, and overall user experience for relevance of the content.

3. Mobile-friendly page: Since mobile is widely accessible by all the users it is important when a user searches something on phone that particular website is immediately visible to a user on the first page of SERP. So Google pays a lot of attention to mobile friendly devices. Sites that are mobile optimized are favoured by search engines globally. 

4. Page load speed: Websites which have a fast loading speed due to optimization techniques tend to rank higher by Google for appearing on SERP. 

5. Core web vitals: Google’s Core Web Vitals, which measures loading performance, interactivity, and visual stability, are important factors in assessing user experience. 

So these are the factors on which Google algorithm updates depend for accessing content for ranking of the website. 

Final Thoughts

Thus we conclude that Google’s recent updates in March 2025 considers a lot of factors like content, user experience, content optimization and much more which is important for ranking of the website. Our best SEO agency ADD24 stays updated with the current market trends regarding these Google updates and thereby presents unique and catchy content that matches the user’s interest of various clients. We ensure to produce unique and engaging content of different niches by following the Google rules and assisting to rank our client’s website on top of the search engine page.

The post A Complete Guide to Google’s Algorithm Updates 2025 appeared first on blog.

Marketing is a money pit”, a hundred-year-old saying that still rings a bell of truth when one hears it. Given India’s competitive and fast-paced business scenario, to remain effectively and efficiently ahead of the curve, marketing automation tools have become the need of the hour for businesses wanting to scale. Since we have stepped into 2025, Indian companies, particularly in Tier-2 cities like Patna, are now more and more embracing these tools to automate processes, improve customer interaction, and fuel growth. Collaboration with the top digital marketing company in Patna, like Add24 Pvt. Ltd, can assist Patna and Bihar businesses in making the most of these tools to meet their objectives.

1. HubSpot

Over the last two years or so, we’ve noticed that more and more Indian businesses have been using HubSpot for marketing automation. That’s so wonderful about HubSpot is that it’s extremely easy to use. Even if you’re not an IT person yourself, you’re able to deal with its interface quite easily and design campaigns in minutes. We’ve noticed small businesses in Patna use HubSpot to automate their email marketing, track customer interactions, and even manage their social media—all from a single dashboard. It’s no wonder HubSpot is becoming a favourite among Indian SMEs and enterprises alike.

Why it works for Indian businesses:

• Affordable pricing plans for startups and SMEs.

• Easy-to-use interface, even for non-technical users.

• Localized support and resources for Indian markets.

HubSpot’s Unified Platform:

Envision your entire front office of marketing, sales, and customer service on a single platform. HubSpot’s Smart CRM brings your customer data, teams, and tech stack together to power personalized experiences at scale. For instance, an expanding e-commerce business in India can leverage HubSpot to automate lead creation, engage prospects with targeted emails, and map customer interactions—all from one platform.

Case Study Highlight:

A mid-sized Indian SaaS firm utilized HubSpot’s Marketing Hub to streamline their lead generation process. Implementing HubSpot into their website and social media platform, they achieved a 40% increase in qualified leads within only three months. Their salespeople closed deals faster with the assistance of Sales Hub, which provided them with real-time feedback on customer actions.

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2. Marketo (by Adobe)

Marketo Engage is an advanced AI-powered marketing automation software that enables businesses to scale personal buyer engagement and drive predictable revenue growth.

How it works for Indian businesses:

• Improved decision-making with advanced AI-driven insights.

• Smooth integration with Adobe Experience Cloud.

• Best-suited for B2B organizations seeking to integrate sales and marketing efforts.

Marketo’s Revenue Optimization:

Marketo’s analytics and attribution tools enable companies to see how each customer touch point is driving revenue growth. An Indian ed-tech firm, for example, utilized Marketo to monitor the success of their email campaigns and webinars. They optimized their spend through engagement metrics and realized a 25% boost in conversions.

Case Study Highlight:

One of the top Indian manufacturing firms employed Marketo Engage to sync up their marketing and sales teams. By streamlining lead scoring and routing, they cut down on their sales cycle by 30% and maximized their ROI on marketing efforts.

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3. Active Campaign

Active Campaign is an all-in-one marketing automation platform that marries email marketing, CRM, and automation. It’s ideal for Indian businesses wanting to deliver personalized customer experiences.

Why it works for Indian businesses

•             Competitive pricing for small and medium enterprises.

•             Powerful automation features for customized marketing.

•             Support for various languages, such as Hindi.

Active Campaign’s Automation Power:

Active Campaign’s automation builder enables companies to design intricate workflows without writing code. For instance, an Indian D2C brand utilized Active Campaign to automate follow-ups after purchase. With the use of customized thank-you emails and product suggestions, they managed to increase their customer retention rate by 20%.

Case Study Highlight

An Indian multi-location franchise utilized Active Campaign HQ to provide uniform marketing experiences to all their locations. By centralizing customer data and automating local campaigns, they saw a 15% boost in store foot traffic.

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4. Klaviyo

Klaviyo is an email and SMS marketing automation specialist, which makes it a go-to choice for Indian e-commerce companies.

Why it works for Indian businesses:

• Segmentation advanced for focused campaigns.
• Supports top Indian e-commerce sites such as Shopify and WooCommerce.
• Low cost for startups and SMEs.

Klaviyo’s integration with Email and SMS:

Klaviyo’s capacity to combine email and SMS marketing is a revolution for Indian companies. Pretty Litter, an health-tracking cat litter company, for instance, utilized Klaviyo to combine their email and SMS campaigns.

Case Study Highlight:

One Indian online fashion brand used Klaviyo to automate abandoned cart emails and SMS reminders. By offering discounts and personalized messages, they recovered 18% of the abandoned carts and boosted overall sales.
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Why Add24 Pvt. Ltd. for Your Marketing Automation?

Being the top digital marketing agency in Patna Add24 Pvt. Ltd identifies with the individual challenges and opportunities of Indian companies. We are experts in assisting businesses to utilize innovative marketing automation technologies for increased growth and return on investment.

Our services are:

• SEO and Content Marketing: Get higher visibility online and bring in more customers.

• Social Media Marketing: Connect with your audience on Facebook, Instagram, and LinkedIn.

• PPC Advertising: Send targeted traffic to your website using paid ads.

• Email and SMS Marketing: Automate your campaigns for improved customer interaction.

• E-commerce Solutions: Get your online store optimized for increased conversions.

Discover our extensive list of original digital marketing services at https://www.add24.in/services Whether you are a start-up or an established business, we provide customized solutions to facilitate your business growth in the digital space.

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The Indian Advantage with Add24

Indian companies, particularly in Tier 2 and Tier 3 cities such as Patna, are embracing digital transformation at a fast pace. With the appropriate marketing automation solutions and the guidance of a reliable partner such as Add24 Pvt. Ltd, you can:

• Save time and lower operational expenses.

• Provide customized experiences to your customers.

• Grow your business effectively in a competitive marketplace.

Contact Add24 Pvt. Ltd. today to learn how we can help you stay ahead in the competitive digital landscape and achieve your business goals in 2025 and beyond!

The post Top Marketing Automation Tools to Drive Business in 2025: An Indian Business Point of View appeared first on blog.

PATNA MARATHON RELOADED- A RUN FOR HEALTH AND UNITY.

The Patna Marathon 2024, Reloaded is an exciting annual event held in Patna, the capital city of Bihar, India. This one of it’s kind mega event is designed to promote health and fitness among every nook and corner of the city, spanning across various age groups from different spheres of life. The sole purpose of this marathon is to promote a healthy, active lifestyle while raising awareness about the ruinous effects of substance abuse in order to achieve our collective goal of “Nasha Mukt Bihar” (Drug-Free Bihar).The event has been primarily responsible for raising

• Community Spirit : By collectively running for the noble cause of Nasha Mukt Bihar.
• Health cognizance : Ensuring a lifestyle of wellness
• Indomitable individual spirit : By pushing our limits and achieve the best.         

For an event as grand as a Marathon to be organized, the logistics, planning and implementation requires in depth expertise. Patna Marathon Reloaded, 2024 is being collectively organized by Add24 Services Pvt. Ltd., a pioneer digital marketing and event management company of Bihar. For such a humongous event, we have a clear set of PLAN IMPLEMENTATION STRATEGIES (PIS) which revolves around the following domains:

1. TEAM-DESIGN : that deals with website development, portal creation and handling.
2. TEAM-CONTENT : that provides relevant and essential information of the event
3. TEAM-MANAGEMENT: a crucial segment which links the on ground & off ground co-ordination 
4. TEAM-PROMOTION : which makes sure that the event becomes the “talk of the town”.

Efficient planning, work management ethics, event organizing has been Add24’s Forte. With the successful conduction of 2024 edition of Patna Marathon, we will add another golden feather to our hat.

Excise Prohibition and Registration Department, Govt. of Bihar along with SBI is organizing 2024 edition of Patna Marathon. The historic 2024 edition will be embraced by various pre-race events including a warm up session by none other than world famous renowned, electrifying and energetic artist DJ OLLY ESSE. She will embrace us her with her presence and will provide a spectacle to watch out for.

Patna Marathon Reloaded, 2024 will inculcate sustainable practices with focus on eco-friendly event management initiatives which is a novel step. It will also boost the localized economy which will cater accommodation, refreshments and hospitality services to pan India participants.

Patna Marathon 2024, will commence on 1^st Dec, 2024 from Bihar’s iconic GANDHI MAIDAN ( Gate No. 1). The route of this marathon is well illuminated, well paved and with negligible traffic spanning across Loknayak Ganga Path (Marine Drive) to Atal Path. The race will commence from around 5:00 a.m. and will be supported by volunteers who would be taking care of all the needs of participating athletes. This year’s Patna Marathon consists of several race categories:

Starting from-

• 5-km category with cut-off timing of 1 hr.
• 10-km category with cut-off timing of 2 hrs.

• Half Marathon (21.1)-km category- with cut-off timing of 3.30 hrs.
• Full Marathon (42.2)-km category-  with cut-off timing of 6.30 hrs.

Throughout the marathon route, medical tents and essential services will be provided. Integrity for us holds primordial importance, hence the athletes will be running in a transparent manner with chip enabled BIB’s to avoid any illegitimate athlete or persons along the route. The route will be under surveillance throughout the event and proper steps will be imposed so as to adhere to the rules and norms of the marathon. With such a mega event being hosted, we expect proper adherence of rules by each and every individual associated with the event and set a landmark template for the future marathons to follow.

The volunteers, staffs, management members are properly trained through multiple workshops and they are prepared well enough for any situation arising on the D-day. The 2024 edition of Patna Marathon will be unique in every aspect right from the participants to the uniqueness it will offer. 

 Coal under pressure becomes diamond. Similarly for the pure diamonds clinching the winning prize we have amazing cash prizes up to 50lakh rupees. The winning prize money distributions are as follows :

• Full Marathon : Winner : up to 2 lakh rupees
• Half Marathon : Winner : up to 1 lakh rupees
• 10 km Race : Winner : up to 60,000 rupees

To facilitate our athletes, the event has been organized on Dec 1^st, a day expected to be cool with less humid conditions throughout the race. The Marathon is expected to boost the engagement of various sectors including tourism, recreation, cuisines and a lot more through active participation of national and international athletes. We have planned the event in such a way that the athletes face least possible inconvenience right from their arrival to their departure.

Patna Marathon 2024 will be a gamechanger event which will foster inclusivity, holistic approach, health awareness, strong community affinity, mass participation, women empowerment and inspiration for future generations.

This marathon trend across Pan-India is not just a one day hype, rather a transformative step towards the path to wellness which knits the fabric of community bonding involving diverse sections of society. The participants through their grit and resilience show us the spirit of discipline which has the domino effect on all adjoining segments. Add24 extend their best wishes to all athletes from across regions participating in Patna Marathon Reloaded-2024. We lay our sincere thanks to our event guests, guest of honour, volunteers and sponsors for providing a streamline service throughout this mega event.                                                

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The Way of Programmatic SEO with AI

Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years. It involves developing thousands of web pages targeting specific medium to long-tail keywords. For enterprise projects, ADD24 believes the following guide will help you in deciding the best course of action for your next large-scale web development and SEO project. We take pride in being the best digital marketing company in Patna, and being the best means we help others from time-to-time.

You have certainly already seen these types of pages:

Tripadvisor has thousands of pages ranked for ‘best {activity} in {city}’.

Trainline for ‘Cheap Train from {Departure} to {arrival}’.

Glassdoor is positioned for ‘{job title} salary’.

Statista is ranked for thousands of pages for ‘{category} – statistics and facts’.

Causal has recently positioned itself to ‘calculate {financial formula}’.

Thomas Cook is positioned for thousands of’{destination} weather in {month}’.

All these examples illustrate programmatic SEO, also called pSEO. It usually relies on three main levers:

1.      Internet users are creating indexable pages en masse, thanks to the content they generate themselves. Think about the community Figma or Notion templates.

2.     Alternatively, the company can create them by indexing its product inventory – common in e-commerce and on marketplace platforms such as Amazon.

3.     Or they can be created using internal or external databases. This is the method used in the example above.

This last point is quite interesting if you ask our opinion. Why do you ask? Well, as you might suspect, with the advent of AI technologies like ChatGPT, it has become much easier to generate this sort of content.

6 steps to develop SEO with AI

Here are the steps to follow to implement your SEO strategy with AI:

1.     Identify the queries to target

First off, let’s find out what people are searching for in relation to our products or services, and how they conduct these searches.

a.     Sapiens: 6000 searches/month

b.    Atomic Habits: 5500 searches/month

As well as the way the summaries were most often searched: ‘{book name} summary’. 

2.    Build a Database

For enriched content, always create a consolidated content structure therefore store everything in a database.

For this, one tool stands out: Airtable. This tool is designed for Growth, Marketing, and Product profiles who may not necessarily have technical backgrounds.

3.     Collect basic data

 Depending on your needs, you can bring in an AI like ChatGPT or Gemini, but there’s always web scraping that can be done for more suave programmers.

Take a book summary project for example, simply ask Google’s Gemini to assist you:

“List in a table format the titles of the most popular non-fiction books, including the author, publication date, and the theme of the book.’

4.    Generate the pages

Since we have all the data, now all that’s left to do is create these pages. Webflow or Framer are excellent choices because they can generate “template” pages very easily. 

You can also generate the pages automatically with your technical team but with a low amount of control.

5.    Ensure everything is working

The Google Search Console is your valuable ally. But another promising tool has risen which requires more attention: Alli AI 

It automates the crawling of pages, indexing, and optimizing of schema markup to climb the rankings.

For ambitious SEO projects, this is definitely worth looking over.

The Challenges of SEO with AI 

Despite its many advantages, the adoption of artificial intelligence in SEO is not without any challenges.

Challenge 1: Content Quality

Even though AI can easily create content in bulk, the relevance and quality can vary. It’s crucial to establish controls to ensure that the generated content meets user expectations.

Challenge 2: Over-optimization

AI can sometimes be too overzealous when it comes to optimization, which leads to over-optimization which surely gets penalized by search engines.

Challenge 3: Ethics and authenticity

The generation of content in itself raises ethical counter questions. It is essential to be transparent to your readers about the origins of the content. Making sure that it does not deceive the users nor violates search engine guidelines is one of the core aspects to be considered when using AI for your content generation.

Conclusion – SEO with AI

Programmatic SEO, when bolstered with AI, can revolutionize the way businesses approach their content strategy. ADD24, your partner in digital and event marketing endeavors, we make sure that the content we deliver does not violate any search engine guidelines, we are an authentic digital marketing company in Patna, with our ambitions to become the best SEO company in Patna, Bihar.

However, like any technology, it must be used wisely and ethically to ensure an optimal user experience and adhere to best SEO practices. It is clear that as AI continues to evolve, it will play an increasingly central role in the world of SEO.

The post Web Development and SEO appeared first on blog.

Google’s RankBrain – the ML technology that influences search results.

Over 15% of Google’s daily searches have never been searched before.

RankBrain forms connections between words to get a better understanding of what a searcher wants, when the searcher only gives Google a small amount of information. It then delivers a relevant answer, even when the best answers don’t use the exact words the user searched for.

We have curated a list of softwares that will help you in your journey of finding relevant keywords that boost your page’s ranking. ADD24 cautions the reader to curate their content relevancy before finding their keywords to rank their pages.

Google Understands How Humans Speak

BERT: To combat increasing ambiguity in searches, with 15% of searches being entirely new, Google developed the next upgrade of RankBrain.

Bidirectional Encoder Representations from Transformers- A Machine learning technology to better understand human language.

Some takeaways about BERT:

• BERT is entirely focused on better understanding the way humans communicate (a type of machine learning called Natural Language Processing).
• Searches affected include queries with Homonyms and Polysemes (e.g. the verb run is Polyseme, with 606 different-but-similar meaning according to the Oxford dictionary).
• Other searches affected include conversational or shorthand queries – which addresses the intent behind the query (This is where the “Bidirectional” aspect of BERT’s algorithm comes into play).
• Pages targeting long-tail searches most likely benefit from this update

How to stay ahead of Google’s updates by Add24

Search Engine Round Table – https://www.seoroundtable.com/ 

A Blog that covers the daily happenings in the world of SEO. The author Barry Schwartz, provides breakdowns and summaries of Google’s updates and is often one of the first places to break news on major changes in the SEO industry.

List of Google Search Ranking Updates – Google Search Central

• Google maintains an official list of all the major updates – The Keyword (https://blog.google/)
• Google’s public Blog

Keyword Research – Most Important step of SEO

A keyword is any phrase you would like your site to rank for in Google’s search results. A keyword can be a single word, or a keyword can also be a combination of words. Single-word keywords are extremely competitive and difficult to rank highly for in the search results.

Here are some different kinds of keywords ADD24 would suggest their readers:

Head-term keywords: Keywords with one to two words i.e. classic movies.

Long-tail keywords: Keywords with three or more phrases, i.e. classic Akira Kurosawa movies.

Navigational Keywords: Keywords used to locate a brand or website. Examples would be Facebook, YouTube or Gmail.

Informational Keywords: Keywords used to find information about a particular topic. This includes keywords beginning with “how to…” or “what are the best…”

Transactional Keywords: Keywords entered into Google by customers wanting to complete a commercial activity i.e. buy jackets online.

Keyword Research is one of the most crucial aspects of riding the wave of SEO updates frequently, ADD24 aspires to be the best SEO company in Patna, would like their readers to stick to these guidelines when selecting their keywords.

How to generate a massive list of keywords

• Before finding keywords with loads of traffic on Google, first develop a list of potential keywords relevant to your business.
• Relevance is Vital

Here are some powerful strategies one can use to generate the list:

• Take inspiration from the keywords used by your competitors
• Keyword Density Checker – Enter a page here, it will scrape a list of keywords your competitor has optimized into their page. Then you can use it to bulk out your keyword list.
• https://www.seoreviewtools.com/keyword-density-checker/   

• Ahrefs’ Organic Keywords report – This tool estimates the keywords that are sending the largest amount of traffic to competitors’ websites. Monthly plan starts at $99 per month – https://ahrefs.com/ 

• Use AI chatbot to generate keyword ideas

Prompt: Give me a list of 30 core keywords for the IPL merchandise store, that sells IPL Jerseys, IPL jackets, and so on,

• Brainstorm a master list of Keywords

To do this, sketch out a grid of words your target customer might use. Split the words in different prefixes and suffixes. Next up, combine them into one giant list using the free Mergewords tool.

Merge Words – Combine words for SEO, PPC & link building (toptal.com)

• Going undercover and researching your niche

Open up a few tabs and browse through online communities like Reddit, Quora, Facebook Groups, Slack communities, and Twitter hashtags, going through popular threads. Keep a close eye on popular and trending topics, and questions with a tendency to resurface. You’ll find burning questions needing to be answered, generating the best kind of keyword ideas—ideas directly from customers’ keyboards. You can discover additional niche-specific forums with the following search queries:

• “keyword” forums
• “keyword” discussion board
• “keyword” community
• Use tools that reveal hidden trends on the web

Ubersuggest: Free Keyword Research Tool – Neil Patel

Provides region-specific data for countries and languages all around the globe – and it’s free.

Answer The Public – https://answerthepublic.com/ 

It crawls the internet and generates automatic lists of customers’ questions related to your keyword. It starts with phrases starting with common question-type words, such as “can”, “is”, “with”, “can”, and so on, followed by your keyword. It also lists common questions users type in Google Search, from a-to-z, after your keyword (postpositions, if you want to talk fancy). 

Buzzsumo – https://buzzsumo.com/  

It is a content discovery tool which lists content going viral over the internet currently. 
Understanding the factors of keyword ranking by Google is as crucial as it is to being updated ahead of any change. The relevance factor like a core factor will remain the same for long since all the ML technology is based around understanding the relevancy of the content on any given webpage. Add24, one of the best digital marketing companies in Patna, will keep on bringing new Google Nuggets to you from time to time!

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