Introduction

Content marketing is evolving quickly as brands look for faster ways to create blogs, social posts and website copy. Because competition is increasing online, many businesses now choose to use AI for content in order to save time and maintain consistency. However, even with these AI tools, like ChatGPT, Claude AI, Perplexity and more, still one important question remains. Can content still feel real and personal when technology plays a major role?

For digital marketing teams like ADD24, this balance is not optional. It is necessary. While companies want efficiency, they also want trust and connections. Therefore, learning how to use AI for content without losing authenticity has become an important skill.

In this blog, we will explain how AI can support creativity, where it falls short and how brands can combine technology with human thinking in a practical way.

Rise of AI in Content Creation

Firstly, AI writing tools have become common in marketing workflows. Because businesses publish content on a regular basis. They are dependent on the system where they can maintain the same structure and speed of their content. As a result, many brands now use AI for content such as blog drafts, product descriptions, ad copies and email campaigns.

AI tools help teams generate content within a few minutes. They also suggest headlines and organize ideas clearly. Therefore, content production becomes faster and more manageable. Small businesses especially benefit because they can scale their marketing without hiring a large group of people in their teams.

However, even though companies use AI for content efficiency, they still depend on human review. AI can only arrange information, but it does not really understand your brand’s values. So, while the growth of AI is on a practical basis and helpful. But it must remain a supporting tool as businesses should not rely on this for complete long-term solution.

What AI Does Well in Content Marketing

When brands want to use AI content, the question that comes to their mind is how to use AI content.

Firstly, always use AI for clear advantages. AI reduces research time. Instead of searching through multiple sources, writers can gather structured information quickly. Because of this, planning becomes easier.

Secondly, AI supports idea generation. For example, it can suggest blog titles, headings and topics with subheads in seconds. This helps teams overcome writer’s block. In addition, AI improves sentence clarity by correcting grammar and refining structure. As a result, editing takes less time.

Another strong benefit is SEO support. AI tools recommend keywords, optimize meta descriptions and guide formatting. Therefore, businesses can align their content with search intent more effectively.

At ADD24, our content writers are not dependent on AI. Even so, while AI performs technical tasks efficiently, emotional storytelling still requires human involvement.

Where AI Falls Short

Although many companies use AI for content, certain limitations remain. AI does not have personal experience. It cannot share real-life stories, emotions or personal opinions. Because of this, content may sound correct but lack things that are missing.

In some cases, AI may repeat similar sentence patterns. Also, if information is not checked carefully, minor factual errors may appear. Therefore, human review is always necessary before publishing.

Additionally, tone and culture of write-ups matter. Humor, empathy and understanding depend on human judgment. While AI predicts patterns from data, it does not feel a connection. So, if brands depend fully on automation, content may lose its natural voice.

Why Human Written Content Still Matters

Human-written content plays an important role and matters everywhere. Moreover, readers trust content that feels real and relatable. Therefore, real examples and simple explanations build better engagement.

Human writers understand audience’s main points. Content writers always write according to the tone based on the platform and purpose. Moreover, they can add clarity when ideas become too technical. Because of this, the final message feels balanced, meaningful and impactful.

For the best digital marketing company in Bihar, like ADD24, we don’t rely on AI because our goal is not just ranking. The goal is to build relationships through useful and clear communication. While AI improves speed, properly human-written insight protects brand identity. As a result, this creates sustainable results.

Way to Balance AI and Human Creativity

To successfully use AI for content, brands need a simple structure.

• Firstly, use AI for research, outlines and first drafts. This saves time and organizes thoughts clearly.
• Secondly, allow content writers to refine the draft. They should adjust tone, simplify language and remove robotic phrases.
• Thirdly, review content from a brand perspective. Ask whether it sounds natural and whether it solves a real problem. If the message feels clear and personal, it is ready to be published.

Because this above-mentioned process includes efficiency and creativity, it protects quality while maintaining speed. Over time, this balanced approach becomes part of content workflow.

Maintain Authenticity While Using AI

When companies use AI for content creation, authenticity should guide every step.

• Firstly, rewrite AI drafts in simple and natural language.
• Secondly, add practical examples or insights from real projects. This makes content more relatable.
• Thirdly, always fact-check information. Even small inaccuracies can affect credibility.
• Fourthly, reading content aloud also helps identify unnatural phrasing.

Moreover, focus on clarity rather than complexity. Simple words and direct sentences improve readability. As a result, as long as the message remains helpful, optimized and fact-based, technology will enhance rather than reduce value.

Ethical and Responsible Use of AI

In addition, responsible usage is equally important. Content must be original and fact-based. Data privacy must be respected. Moreover, misleading information should never be shared. Therefore, companies should create clear internal guidelines.

Search engines prioritize helpful and reliable information. So, whether AI supports the process or not, value always remains the main ranking factor. As a result, consistency, clarity and relevance influence performance more than automation alone.

Conclusion

Content marketing continues to evolve and technology will keep updating. However, human creativity will always remain central to impactful communication. When businesses choose to use AI for content carefully, they gain speed and structure. At the same time, when human insight shapes the final message, authenticity stays intact.

At ADD24, we believe in thoughtful strategy rather than blind automation. Technology may guide in research sometimes, but the main focus of content remains human-written. In the end, brands that choose human-written content will build a higher number of connections and achieve long-term growth.

FAQs

1. Can AI replace human writers completely?
No, because AI can support content creation, not write content with creativity and understanding.

2. Does AI-generated content rank on Google?
Yes, it can rank if content is helpful, original, properly changed and optimized.

3. How can brands keep content natural while using AI?
By editing it properly, adding real insights and maintaining a clear brand voice.

4. Does Add24 fully depend on AI for content creation?
No, Add24 does not depend on AI and focuses mainly on human-written content with strategic thinking.

5. How does Add24 maintain content quality?
Add24 relies on experienced writers to maintain content quality.

The post How to use AI for Content without Losing Human Touch appeared first on blog.

Introduction

Nowadays, search is not working the same way anymore. People do not type one or two keywords and scroll continuously. Instead, they ask full questions, want direct answers and want clarity fast. Because of this shift, schema markup in 2026 has become a real need rather than an optional SEO step. Search engines now care more about meaning than matching words.

Schema markup helps search engines understand what a page is actually talking about. It gives context. It explains whether the content is about a business, a product, a service or common questions. So, when Schema Markup in 2026 is used correctly, search engines do not have to guess. They simply understand. This small change makes a big difference in how content appears in results.

For digital marketing teams like ADD24, this matters in daily work. SEO is no longer only about rankings. It is about how content is read by AI systems. And that is exactly why schema markup in 2026 has started shaping modern SEO strategies.

What is Schema Markup?

Schema markup is a code in the form of structured data that you add to your website in order to help search engines and, probably, AI systems understand your content better.

Why Schema Markup is Crucial for SEO in 2026?

SEO today is more layered than before. Earlier, backlinks and keywords could do most of the work. However, that approach feels incomplete now. Search engines want clarity, structure, and more reliability. Because of this, the importance of schema markup keeps increasing every year.

• Boosts Visibility in AI and Voice Search

Firstly, AI-powered search tools depend on structured data. When schema markup is added, content becomes easier to read and reuse.

As a result, websites can come up in AI answers and more voice search responses. This is important because users now speak to search engines in the way they talk to people. That is why schema markup for AI search plays an important role.

• Improves Click-Through Rate

Secondly, at the same time, schema improves how results look on Google. Rich results show FAQs, ratings, prices and other details as well. Because users can see useful information early, they feel more confident clicking. As a result, this improves engagement. This is how schema markup SEO supports better CTR without extra ads.

• Becomes Necessary for Google AI Overviews

Thirdly, Google is moving fast toward AI-generated summaries. These summaries depend largely on structured data. If a schema is missing, content may be skipped even if it is good. So, using schema markup in 2026 helps content stay visible as search formats continue to change.

• Enhances Local SEO Performance

Fourthly, local searches always rely on accuracy. With schema markup for local SEO, businesses can clearly define their address, services and hours. Because of this clarity, search engines show real and correct local results. This helps users trust what they are looking at.

• Builds Trust and Authority

Fifthly, another factor is trust. When search engines display verified business details or reviews, users feel safe and secure. Slowly, this trust supports better authority signals. Moreover, a strong authority often leads to top and stable rankings.

• Helps Search Engine Understand Faster

Sixthly, schema removes confusion. Instead of guessing page intent, search engines receive direct signals. As a result, pages are indexed faster and matched with the right queries.

• Supports E-Commerce and Lead Generation

Seventhly, for online stores, schema highlights product details like price and availability. Additionally, for service businesses, it explains offerings clearly. Because users understand things quickly.

• Support Long-Term SEO Goals

Eighthly, schema markup in 2026 also protects websites from an algorithm shift. While tactics change, structured data stays relevant.

Types of Schemas that matter most in 2026

Most importantly, not every schema delivers equal value. Still, some formats stand out in 2026 because they align better with AI-driven searches.

These are the types of schemas that matter most in 2026:

• Organizational Schema

This schema defines the identity of the brand. It includes name, logo and contact details. Because of this search, engines can verify businesses more easily.

• Local Business Schema

This schema improves map visibility. Additionally, it plays a direct role in schema markup for local SEO, especially for location-based services.

• FAQ Schema

This schema helps pages appear with expandable answers. Since users prefer quick solutions, this format increases interaction.

• Product and Review Schema

This schema displays price, availability and reviews. As a result, listings look more complete and trustworthy.

• Article and Blog Posting Schema

This schema explains content structure. Because of this, blogs perform better in featured snippets and AI summaries.

• Event and Service Schema

This schema clearly defines offerings. This helps search engines match content with intent.

Using the  Best  schema types for SEO in 2026 helps websites stay relevant as search behaviour changes.

How ADD24 Helps?

Applying schema correctly takes planning. It is not just about adding code. This is where Add24 supports brands. Instead of using one-size-fits-all templates, the team focuses on business-specific needs.

Add24 aligns schema with technical SEO trends 2026 and AI search behaviour. Because of this, brands gain more visibility, better local reach and more stable performance in AI-driven results. Regular updates ensure schema remains effective even as search systems evolve.

Conclusion

Structured data is no longer optional. Schema markup in 2026 defines how search engines understand content. From AI answers to voice search and rich listings, schema supports every modern SEO layer.

Businesses that focus on the importance of schema markup today will gain lasting visibility tomorrow. With the right approach, schema becomes a base in SEO, not a trend. That is why digital teams continue treating structured data as a core SEO requirement.

FAQs

1. What is schema markup in 2026?

Schema markup in 2026 helps search engines understand content meaning and context clearly.

2. How does schema markup improve SEO?

It improves indexing, supports AI results and increases click-through rates.

3. Is schema markup useful for local SEO?

Yes, schema markup for local SEO improves accuracy and local visibility.

4. How does ADD24 approach schema implementation?

The team of ADD24 uses planned strategies aligned with AI search and technical SEO trends.

5. Is schema markup a long-term SEO strategy? Yes, structured data remains effective even as algorithms change.

The post What is Schema Markup? The Importance of Schema Markup in 2026 appeared first on blog.

Introduction

In today’s era, the way businesses grow has changed a lot. Now, the first thing people notice about a business is its website. Even before a call or a visit, customers try to understand the services of a business through its website. Because of this, website design is no longer just a technical task. It has become an essential business need, which is why many companies now look for the best website designing company in Patna to create a good impression for the first time.

As digital habits continue to change, businesses are giving more importance to websites that are fast, good and easy to use. This shift matters for growing brands and service providers across Bihar. In this digital environment, choosing the best website designing company in Patna plays a key role in how a business is viewed online. In Bihar, ADD24 is the best designing company and their team has proved how an impactful website foundation supports long-term growth for business.

Growing role of website design in Patna’s business space

Patna is seeing steady growth in startups, local brands and service-based businesses. Earlier, many companies depended only on offline reach. However, that approach is slowly fading. Now, customers search online before taking a step. As a result, the demand for a proper professional website designing company in Patna has increased. Many businesses have chosen ADD24 for its best website designing company in Patna.

At the same time, expectations have also changed. Businesses no longer want basic websites. Instead, they look for structured layouts, mobile compatibility and search visibility. Because of this, modern web design services in Patna focus on both design and performance. Moreover, businesses want websites that can grow with them. This includes easy updates, content clarity and marketing.

What makes a modern website effective?

A website today needs to do more than just look appealing. First of all, it should clearly guide visitors. When users visit the page, they should understand the message clearly. Confusing layouts often push users away. For this reason, many businesses rely on ADD24, which is the best website designing company in Patna, to create websites that are user-focused.

Secondly, mobile usage cannot be ignored. As most of people browse on phones. Because of this, responsive website design Patna has become a basic requirement. A website that adjusts properly on all screen sizes helps keep users engaged.

Along with that, website speed matters a lot. Slow websites reduce trust and increase exit rates. Search engines also prefer fast-loading websites. This is why businesses look for an SEO-friendly website Design Company Patna that understands structure, speed and content flow together.

Best Website Designing Company in Patna with proven results

The best website designing company in Patna is not defined by design alone. It is defined by results. Proven results come from understanding business goals, target audience and market behaviour. In this, top digital marketing company like ADD24 has a higher number of clients who trust their services.

The team of ADD24 focus on proper planning with a strategy to drive real results. Each page is structured to support clarity and user action. Because of its experience across different industries, professional designers are able to suggest layouts that work in real situations. This makes a big difference in how a website performs after launch.

Custom website design for every business need

All businesses are not the same. Therefore, a single design approach cannot work for all. Custom website design allows businesses to present their identity clearly. Custom designs are created after understanding what businesses are offering and about the targeted customers. As a result, the website feels more natural and purposeful. As a result, ADD24, professional website designers in Patna, follow this method to ensure better outcomes.

Additionally, custom websites are easier to scale. New pages, services or features can be added without disturbing the structure. This makes custom design a real choice for long-term growth.

SEO-friendly and mobile-responsive design approach

Search visibility plays a major role in online success. Even a well-designed website cannot perform properly if it is not clearly visible on search engines. That is why SEO-friendly design and keywords is properly planned from the beginning. ADD24, the best website designing company in Patna, works with a planned approach and proper strategy to help combine SEO and design accordingly.

SEO-friendly websites include proper code, headings and structured content. When combined with mobile responsiveness, these things help improve rankings and user experience altogether. Because of this balanced approach, businesses prefer ADD24 as the best website agency that focuses on both SEO and design rather than treating them separately.

WordPress and e-commerce website expertise

WordPress is one of the most popular platforms for website development. It offers flexibility and easy management. For service websites and blogs, WordPress website design Patna is widely used.

On the other hand, online selling has also increased rapidly. Businesses want simple systems to manage products and orders. E-commerce website development Patna supports this need by creating structured and secure online stores.

Both platforms require careful handling to ensure speed, security and usability. Therefore, experience matters while building such websites.

Affordable website design in Patna with value

Budget planning is important for every business. However, affordability should not affect quality. ADD24 offers affordable website design in Patna, focusing on providing real solutions without unnecessary extras.

Packages are usually planned based on actual needs. This enables businesses to invest wisely while achieving professional results. At the same time, performance and clarity are maintained.

UI/UX focused design for better engagement

UI and UX play an important role in how users interact with a website. UI improves visual clarity and UX ensures smooth navigation. Together, they guide users naturally through the website.

When UI/UX is planned properly, users stay longer and take action easily. As a result, websites perform better and support business goals more effectively.

Why choose ADD24 – Best Website Designing Company in Patna?

ADD24 focuses on creating websites that support real business growth. Custom designs are planned based on specific business needs. Mobile-friendly layouts ensure smooth access across devices.

SEO-friendly structure is followed to support better visibility. Fast loading speed and clean UI/UX improve overall experience. Business, corporate and e-commerce websites are handled with structured planning. Affordable website packages are offered to suit different budgets. A dedicated project team of ADD24 helps in maintaining clear communication.

Conclusion

An impactful website builds trust, visibility and long-term value. Choosing the best website designing company in Patna helps many businesses move ahead with confidence. With a focus on clarity, performance and support, ADD24 helps businesses create websites that work smoothly and easily. The goal of ADD24 is to build websites that work well and support long-term business growth.

1. Why is ADD24 known as a website designing company in Patna?

ADD24 is known for creating simple, functional and business-focused websites.

2. Does ADD24 provide both website design and development services?

Yes, ADD24 provides website design and development services.

3. Is ADD24 suitable for small and local businesses in Bihar?

Yes, all services of ADD24 are suitable for all sizes of businesses across Bihar.

4. Can ADD24 be considered a web development agency near me?

For businesses in and around Bihar, ADD24 works as a nearby web development agency.

5. What type of websites does ADD24 usually design?

ADD24 designs responsive, easy-to-use and goal-oriented business websites.

The post Best Website Designing Company in Patna for your Business Growth appeared first on blog.

Introduction

The advertising world is slightly shifting again and this time the change is happening faster than people expected. PPC Trends 2026 shows that AI, automation and new ad formats are modifying how brands are visible online. Earlier, advertisers used to depend on strict controls, clear search terms and predictable settings. Now AI-first systems are making choices on their own and because of that, marketers are trying to understand what still works and what needs a new approach. For digital marketing company like ADD24, understanding these patterns helps us guide businesses better as everything moves toward automated setups.

Although these changes sometimes feel confusing, they also open new ways to improve performance. With PPC Trends 2026 becoming a major topic for marketers, it’s important to see how AI is influencing measurement, creative work and campaign visibility, especially when platforms reduce the data they used to show.

AI is leading campaigns, just guide it right way

One of the biggest signals inside PPC Trends 2026 is the shift toward AI-first campaign types. Formats like Performance Max and Demand Gen are now pushed strongly and because of this, advertisers cannot control every detail the way they once did. Earlier, it was easy to adjust bids keyword by keyword or remove search terms that didn’t match. Today, the system makes many of those choices and marketers only see a small part of what is happening.

However, this does not mean there is no control left. It simply means control has changed shape. Instead of adjusting hundreds of settings, advertisers now guide the AI through strong goals, conversion signals and accurate tracking. When the data is clear, the system performs better. But when tracking is weak or incomplete, the AI learns the wrong patterns and the results drop. As a result, it becomes important to shape the AI rather than fight it.

AI helps speed up work, yet it still needs human check

Many professionals depend on AI for keyword ideas, ad variations and draft content because it saves time. But even with this support, the output sometimes becomes inaccurate or unclear. This is one reason why human review is still important. In industries with strict rules, the use of AI becomes even more difficult because the content needs heavy editing.

With PPC Trends 2026 moving more toward automated results, the best approach is to treat AI as a helper. It can do the repetitive part, give options and create variations faster. Yet the thinking part, the judgment part and the final direction come from people. This balance keeps both speed and accuracy together.

Measurement is becoming honest, but also difficult

Another major change that stands out in PPC Trends 2026 is how measurement works now. Even though Chrome did not remove cookies as expected, data tracking continues to face many limits. Platforms show fewer details and because of that, attribution does not look as clear as earlier. Many professionals now agree that real results matter more than trying to match every click to a final action.

Because of this, marketers are now focusing more on revenue, strong lead quality and a few trusted metrics instead of chasing perfect reports. First-party data, collected with user consent, has become a powerful part of every strategy. Although this shift may feel uncomfortable, it pushes teams toward more realistic measurement habits. The idea is simple: trust the numbers that truly matter, instead of every small metric.

Are AI-generated creatives being better?

Surprisingly, PPC Trends 2026 show that AI-generated creative assets are performing well in many tests. When advertisers give good prompts and proper guidelines, the results can match or sometimes perform better than human-written content. But this does not mean AI is perfect. The system can miss tone, style or legal accuracy. That’s why creative teams blend AI-produced ideas with human edits.

This hybrid method helps teams create more versions in less time, while also keeping brand voice steady. As visual AI improves, especially for e-commerce images and short product videos, this mixed workflow will become even more common.

Why do these changes matter PPC Trends 2026?

These shifts and changes matter because the advertising space is becoming more competitive and less predictable. As automated systems grow, visibility depends more on strategy rather than manual adjustments. Businesses must adapt by focusing on clarity, consistency and strong data. If they continue using old methods, their results may fall even without knowing why.

PPC Trends 2026 shows that brands should keep learning, experimenting and building stronger foundations. When the strategy stays flexible, the campaigns stay stable even when platforms change again.

Conclusion

As PPC Trends 2026 continues to guide how advertisers work, it becomes clear that AI and automation are not going away. They are becoming the center of how campaigns work. Yet, human thinking, careful measurement and smart planning still remain the main drivers behind good results. With the right balance, brands can stay visible and grow steadily. At ADD24, we believe that understanding these trends early helps businesses move confidently in a space that is changing every day.

FAQs

1. What is the main focus of PPC Trends 2026?

It mainly focuses on automation, AI-first campaigns, measurement changes and how advertisers can adjust to less manual control.

2. Does AI remove the need for human marketers?

No, AI supports the work and humans make the strategic decisions.

3. Why is measurement getting harder now?

Because platforms share limited data and many attribution signals are no longer visible.

4. Are AI-generated ads useful?

Yes, they can perform good but still need human edits for more accuracy.

5. How should businesses adapt to these trends? By improving data quality, setting proper goals and staying open to new automated tools.

The post PPC Trends 2026: How AI and Automation Are Changing Online Visibility appeared first on blog.

Introduction

The way websites gain visibility online is changing again and this time the shift is happening because of AI. The latest discussion from Ahrefs highlights how off-page activity and brand mentions across the web now play a strong role in how brands appear in AI search rankings. This change matters for digital marketers, content teams and businesses that depend on visibility through online platforms.

For digital marketing companies like ADD24, understanding this shift is important because it shows that AI search is beginning to value the places where a brand appears outside its own website. As search behaviour becomes more conversational and AI-driven, the signals guiding ranking and visibility are also increasing.

A New Understanding of Off-Page SEO

For many years, off-page SEO was mostly linked to backlinks. However, recent findings show that brand mentions — whether linked or not — are becoming strong indicators for AI search rankings. The Ahrefs team shared that there is a connection between how much a brand is mentioned on third-party websites and how frequently it appears in AI-based search results. It implies that we are stepping into a new era where off-page signals are more than links. They are also conversations, citations, references and general presence across trusted platforms.

Tim Soulo, the CMO of Ahrefs, explained that AI systems observe where a brand appears and use those mentions to understand the brand’s relevance. The AI does this whether it is drawing from training data or real-time search results. Because of this approach, a brand’s digital footprint outside its own website becomes essential.

Why Training Data Matters in AI Search Results

A key point the Ahrefs team discussed is the difference between live search results and training data used in large language models. While real-time search results update often, training data enters AI systems much more slowly. There is always a lag of several months before new content is added to training sets. Because of this gap, brands that appear consistently across the web gain a stronger presence in AI search responses.

This means that brands must focus not only on appearing today but also on creating long-term visibility. A mention on a credible website today may become part of an AI model’s understanding of that brand months later, influencing how the AI talks about it and where it places it in search answers.

Importance of being seen on Authoritative Websites

Another major point raised is the value of appearing on websites that AI platforms consider authoritative. Although the Ahrefs team did not list specific tactics, the idea is simple: a brand should appear on trusted websites in its industry. These could be news outlets, niche blogs, expert-run platforms or well-structured informational sites that are often referenced online.

Authority today is not only about domain strength. It is also about how often a website is cited across AI-generated answers. If AI consistently finds information from a certain site to construct answers, that site carries influence. Brands mentioned on those influential sites have a better chance of appearing in AI output as well.

Why Topical Relevance Makes a Difference?

Ryan Law, the Director of Content Marketing at Ahrefs, emphasized the importance of topical relevance. The context in which the brand appears matters. If a brand is consistently mentioned in places related to its industry, products, or expertise, AI search and AI systems begin to understand what the brand represents.

Topical accuracy helps the AI connect the brand to specific subjects. This is similar to how traditional SEO works, but the impact becomes even powerful when AI uses these insights to build conversational answers. The more accurate the context of the mention, the clearer the brand’s identity becomes in AI-driven search.

Role of User-Generated Platforms

The discussion also pointed to the value of community-driven spaces such as Reddit, Quora and similar platforms. These websites often appear in AI-generated answers because they contain real user discussions, experiences and problem-solving queries. Getting mentioned naturally in these spaces can help create genuine signals for AI search.

Similarly, YouTube transcripts play an unexpected role. Since many AI systems reference video transcripts, mentions inside well-explained videos or tutorials contribute positively to visibility. These mentions do not need to be links to be effective. Their presence within valuable content helps AI systems recognize the brand more accurately.

Data shows a relationship between mentions and AI visibility

Ahrefs shared that they tested the relation between brand mentions and the frequency of appearing in AI overviews. The results showed a correlation coefficient of 0.67. In simpler words, this marks a good relationship, brands that appear across many websites have to appear more often in AI answers as well.

This does not mean it mentions guaranteed ranking. However, it does show that AI systems notice patterns. When a brand is present across many online sources, the AI begins to view it as trustworthy and relevant. This pattern influences how the AI ranks or includes the brand in its suggestions.

Tools that help Identify Important Domains

The Ahrefs team also discussed their Brand Radar tool, which helps identify which domains are often referenced across AI surfaces. By studying the domains and pages that AI systems rely on, brands can understand where they need to appear to improve their visibility. This approach is similar to the backlink era but focuses more on presence and citation rather than only link building.

Knowing which platforms are influential in AI search gives brands a clearer direction for off-page strategy. Instead of guessing, they can target websites that already carry weight in AI answers.

Conclusion

The insights shared through Ahrefs show that the online search landscape has entered a new phase where brand mentions matter more than in earlier times. AI systems evaluate presence, context and consistency across the web. As a result, off-page SEO is expanding beyond links into a wider space of citations and conversations. For a digital marketing company like ADD24, this shift helps us to guide clients toward strategies that strengthen visibility in traditional search and AI search results.

FAQs

1. Why are brand mentions important?

They help AI understand which brands are trusted across the web.

2. Do mentions need links to matter?

No, even unlinked mentions strengthen AI visibility.

3. How can brands increase mentions?

By appearing on credible websites and relevant online discussions.

4. Does the type of website that mentions a brand matter?

Yes, mentions on authoritative and topic-specific sites carry more weight.

5. How does this affect future SEO?

Off-page SEO will focus more on brand presence than just backlinks.

Reference: https://www.searchenginejournal.com/ahrefs-data-shows-brand-mentions-boost-ai-search-rankings/559938/

The post Brand Mentions Increase AI Search Rankings, According to Ahrefs Data appeared first on blog.

Introduction

Now, shopping habits continue to change as people look for faster ways to search for products, compare them and complete the process of purchase. Because of this shift, Google’s New AI has started rolling out several features that aim to make online shopping feel smooth and easier. These updates are important for digital marketers and retailers. For teams like Add24, these changes matter because they show how search trends are moving toward more conversational and guided experiences.

Right under this headline, it becomes clear that Google’s New AI is shaping a different type of shopping flow where people can talk, search, compare and buy within the same space. As a result, the journey from idea to checkout is becoming more connected and easier to follow.

How Google’s New AI Shopping Features Work in Search and Gemini

Google’s New AI has come with several upgrades inside Search and the Gemini AI. These upgrades aim to reduce the gap between searching for products and completing a purchase. Because everything is now guided by intelligent tools, the user can ask natural questions, see updated product suggestions and even rely on automated help for price tracking and store availability.

Google’s New AI helps the system respond in a more personal way. Instead of depending on short keywords, people can talk to Search or the Gemini AI the same way they speak to another person. This approach makes the shopping experience feel smoother because the assistant understands longer questions and follows the shopper’s needs more closely.

AI Mode Makes It Easier to Search Clearly

One of the most noticeable updates is the improved AI Mode in Search. With this change, users no longer need to think about the perfect keywords. They can simply describe what they want in easy language. Because AI Mode connects the Gemini model with Google’s Shopping Graph, the system can understand detailed requests and give back clear product suggestions.

Also, when someone asks about style, shape, colour or similar details, the results adapt to match the request. If the question is visual, the system shows shoppable image grids. If the question is about comparisons, the system creates side-by-side tables showing features, textures and reviews. Since the Shopping Graph updates billions of listings every hour, shoppers always see current information.

Shopping Inside the Gemini AI Becomes More Practical

The Gemini AI also has new shopping abilities. Now people can move from ideas to actual products without switching apps. For example, someone can ask for a list of gifts under a budget or options for a certain category. Then, Gemini shows real listings, prices and places to buy. This makes planning and purchasing feel more connected and much easier.

These features are currently active for users in the United States who are above 18 and have their consumer accounts set up. The update makes the Gemini AI more useful for anyone who prefers talking through their ideas before choosing what to buy.

Agentic Checkout Makes Price Tracking and Purchases Faster

Another useful update is Google’s agentic checkout feature. It takes the idea of price tracking and makes it more detailed. Now, shoppers can choose the exact product they want and set rules for tracking its price. When the price matches their budget, Google sends an alert. After the shopper confirms, Google can complete the purchase using Google Pay if the store supports this option.

This feature is rolling out for stores like Wayfair, Chewy, Quince and select Shopify merchants. More stores will likely be added soon as Google expands its payment and checkout support.

AI Calling Helps People Check Local Store Availability

Google has also added a feature that helps people check availability at nearby stores. When someone searches for a product “near me,” they might see a “Let Google Call” button. After answering a few simple questions, Google contacts local shops to ask about stock, pricing, or similar details. The system then sends a summary through text or email.

This feature uses Google’s Duplex technology, upgraded with advanced models. It helps shoppers save time because they do not need to call multiple shops themselves.

Why these Updates Matter to Businesses and Marketers

These updates may change how shoppers discover products. Because many users may now spend more time inside Google’s product views, grids and comparison tables before visiting a website, retailers must keep their product data clean and accurate.

Good product feeds, correct pricing and updated stock information may improve visibility. Also, as more purchases could move through agentic checkout, retailers may need to support Google Pay and make sure their listings are complete. Stores with strong local profiles may also notice more visits, especially if their inventory information is reliable.

In many ways, Google’s New AI is guiding companies toward a future where shoppers depend more on conversational searches and automated support.

Looking Ahead

Google plans to expand agentic checkout as more retailers add guest checkout and Google Pay. The AI calling feature will also grow as more product categories become available. Although these updates are currently limited to the United States, they show a clear direction for future shopping experiences around the world.

Conclusion

The latest updates powered by Google’s New AI show how quickly online shopping is changing. With natural conversations, better comparisons, and helpful automated tools, the buying journey is becoming more direct and more personal. As this technology continues to grow, digital teams like Add24 can use these insights to understand future shopping habits and guide brands toward smarter strategies.

FAQs

1. What can AI Mode do in Google Search?

It allows users to explain what they want in natural sentences and provides detailed product results like comparison tables and image grids.

2. How does agentic checkout help shoppers?

It tracks prices based on personal rules and completes purchases with Google Pay when the user confirms.

3. What new features are added to the Gemini AI?

Users can search, compare and explore products directly in the app or website and get suggestions within their budget.

4. How does the AI call feature work for local stores?

Google contacts stores, checks availability and pricing and sends a summary to the shopper.

5. Why do these updates matter to retailers?

They affect how shoppers find products, so accurate listings, updated stock and strong pricing become even more important.

Reference: https://www.searchenginejournal.com/google-adds-ai-shopping-tools-across-search-gemini/560800/

The post How Google’s New AI is changing the Way People Shop Online? appeared first on blog.

Introduction

Every creator wants to know one thing – what really drives their growth on YouTube? Is it their content’s genuine reach, or is it the push from paid ads?

Now, YouTube has finally made it easier to find the answer.

In YouTube’s New Update 2025, the platform now separates organic and paid performance metrics. This means creators and marketers can clearly see which results are natural and which come from advertising.

At ADD24, we see this update as a smart and necessary change. For anyone who is serious about content marketing or brand growth, this feature opens a clearer way to measure performance.

What’s changed in YouTube Analytics?

Earlier, YouTube mixed organic and paid results together in one report. While that worked for a while, it often made it hard to understand what was working. For example, a creator might have thought their views were all organic when, in reality, some came from a paid campaign.

Now, YouTube has fixed that. With YouTube’s New Update 2025, you can filter your views, likes, comments, shares, watch time and engaged views based on traffic source. You can easily see how your videos perform with natural viewers and how they perform when promoted.

This change helps creators focus on what really matters – genuine engagement that comes from the real and impactful content.

Organic vs Paid: What you need to know?

YouTube has clarified that paid promotions don’t affect organic reach. Both systems are independent, which means you can run ads without worrying about your natural performance dropping.

Here’s how both sides actually work –

Firstly, when it comes to organic performance, it’s all about how well your video connects with viewers on its own. YouTube’s system looks at things like how long people watch, whether they still watch till the end and how often they engage with your content. In simple terms, eye-catching and appealing videos perform better naturally.

Secondly, paid performance depends on your marketing efforts, like how much budget you have set, which audience you are targeting and the type of campaign you are running. It’s driven more by strategy and spending than by YouTube’s algorithm.

By keeping these areas separate, YouTube now make it easier for creators to understand what’s really helping them grow – their content’s quality for their marketing investment.

Why does this update matter?

For years, creators have had one big question: “Does running ads affect my organic reach?”

YouTube’s answer is finally clear – it doesn’t.

Before, when paid and organic data were shown together, total numbers often looked confusing. For example, paid viewers may not watch as long or engage as deeply as your regular audience. This made averages look lower, even where your real followers or fans were active.

Now with separate tracking, you can see exactly what’s happening. You’ll know if your content is good enough to stand on its own or if paid campaigns need adjustments.

This small change actually gives creators something huge – clarity.

A Big Win for Marketers and Brands

With this latest YouTube analytics update, the game changes. It gives them a better grip on their number and a clearer picture of how their efforts are performing. As a result, it now offers more control, cleaner insights and more accuracy, instead of mixing results.

When you can view organic and paid results separately, then everything becomes easier to understand. Now, it helps you to see where your hard work is paying off. Are people looking at your videos on their own through YouTube recommendations or is your ad strategy bringing new viewers?

The above-mentioned points help marketers to think about it wisely and plan accordingly. It also allows them to fine-tune ad targeting, improve creative ideas and as a result, you can decide when it makes sense to invest more in organic growth.

Solving an Old Problem for Creators

In the past, YouTube creators struggled to figure out why their numbers sometimes dropped after running ads. The truth was simple — ad audiences behave differently from regular fans.

Now, with separate filters for organic vs paid performance, that confusion disappears. You can check if your video’s watch time, engagement and retention are dropping because of ad traffic or something else.

This level of detail helps creators fix problems faster and make content that performs well in both organic and promoted settings.

What this means for the future

This feature is already live for all channels. YouTube has also renamed its “Views” metric to “TrueView views” in Google Ads reports. The name may be new, but the counting system stays the same.

This update shows that YouTube is becoming more creator-friendly. By making analytics simpler and more transparent, it’s giving every creator and brand the power to understand their audience better.

ADD24 takes on this update

At ADD24, we always say — data drives results. And this YouTube update proves it again. By giving a clearer view of both organic and paid performance, YouTube is helping marketers plan smarter strategies.

This separation means no more guessing, no more mixed signals. You can now build content that connects naturally and use ads to expand your reach, without one affecting the other.

For brands and creators alike, it’s a step toward smarter, cleaner and more transparent growth.

Conclusion

YouTube’s organic vs paid analytics update is one of the most practical improvements we’ve seen in years. It gives creators real control over their insights and helps marketers make confident decisions.

By separating the two performance types, YouTube allows everyone to measure success more accurately — and that’s what modern marketing is all about.

At ADD24, we continue to help brands adapt to such updates, turning new features into new opportunities. This change is another reminder that when data is clear, growth becomes effortless.

FAQs

1. What is new in the YouTube Analytics update 2025?

YouTube now separates organic and paid metrics, helping creators analyze both performance types individually.

2. Will running ads affect organic reach?

No. YouTube confirmed that organic and paid systems work separately and don’t affect each other.

3. Why is this change important for creators?

It helps creators understand what’s driving their performance — genuine engagement or advertising.

4. How does this help marketers? Marketers can now measure real ROI and plan both organic and paid campaigns more effectively.

The post YouTube’s New Update 2025: See Your Real Reach with Organic Vs Paid Insights appeared first on blog.

Introduction

In the digital world, businesses compete every time to get noticed online. Paid search audience who are already searching for your services or products. However, success does not only come from just launching ads. It comes from building a strong Paid Search Advertising Strategy that is clear, data-driven and result-oriented.

At Add24, we help brands create strategies that not only attract clicks but also bring conversions. In this blog, you will learn step by step how to build a winning paid search strategy that improves visibility, maximizes your ad spend and ensures measurable results.

Steps to build a winning strategy for Paid Search Advertising

Here are 7 steps:

Step 1: Understand your business goals

Every winning campaign starts with goals. Without them, you may waste both time and budget. So, ask yourself:

• Do you want more qualified leads?
• Do you want to boost e-commerce sales?
• Do you want to improve brand awareness?

Once the goals are set, you can choose the right ad formats, platforms and targeting. Add24 always begin by aligning paid campaigns with the objectives of business.

Step 2: Research and select the right keywords

Keywords are the major part of any Paid Search Advertising Strategy. Therefore, research carefully to avoid irrelevant clicks on your campaign by using tools like Google Keyword Planner, SEMrush or Ahrefs.

Always focus on:

• High-intent keywords (such as “buy running shoes online”).
• Long-tail keywords with less competition but strong intent.
• Negative keywords to filter out irrelevant traffic.

A smart tip: group keywords into ad groups. This increases ad relevance and Quality Score, which can lower your cost per click. Add24 follows this method to deliver better results for clients.

Step 3: Create compelling ad copy

The ad copy is the first thing a proper customer observes. Therefore, it should speak directly to your audience. An effective ad copy includes:

• A strong headline that uses the main keyword.
• A clear value proposition that shows why the user should click.
• A persuasive call-to-action (CTA) such as “Shop Now” or “Get Free Demo.”

At Add24, we make ad copies that are simple and strong, which encourage users to take action.

Step 4: Optimize landing pages

Most importantly, there are high chances that if your landing page is weak, then the best ads will fail. Therefore, users should find exactly what the ad assured. A well-optimized landing page should:

• Match the ad intent directly.
• Load quickly and work well on mobile devices.
• Be visually clean with simple forms and strong CTAs.

For example, if your ad promotes “Digital Marketing Services in Patna,” the landing page should clearly present service details and an easy way to contact Add24.

Step 5: Set the right budget and bidding strategy

Another step is to give focus on paid search that can bring high returns, but it must be budgeted accordingly. Start with a small test campaign and then scale it accordingly. You can try on these points:

• Cost-per-click if your goal is traffic.
• Cost-per-acquisition if your goal is conversions.
• Automated bidding strategies to maximize conversions.

Add24 always tests different bidding options to get the best approach for each client’s business and budget.

Step 6: Track, measure and optimize performance

Additionally, data decides the success of any campaign. Without tracking, you cannot improve your campaign. Use Google Ads and Analytics to monitor your campaign:

• Click-through rate (CTR)
• Conversion rate
• Cost per conversion
• Quality score

Regular A/B testing is also an essential part of paid search advertising. Always try to give new headlines, CTAs and landing page layouts to see which one performs better. At Add24, continuous optimization is at the best of our paid search services.

Step 7: Keep improving through competitor analysis

Lastly, competitors are a good source of learning. You can check by using tools like SEMrush or SpyFu. Check on these points:

• Which keywords do competitor’s target
• What kind of ad copy do they use
• How are their landing pages designed

This will always help you spot opportunities and refine your own campaigns for the growth of your business. Add24 ensures competitor insights are used to create smarter and more effective strategies.

Conclusion

Building a winning Paid Search Advertising Strategy focuses on planning, research and constant improvement by monitoring data of your campaign every time. Businesses can achieve the best return on investment by setting goals, selecting the right keywords, writing good ad copies and optimizing landing pages.

At Add24, we believe paid search is not like a “set it and forget it” method. Our team works step by step to make sure every click counts and every rupee spent brings value. Paid search is not just about showing adas, it is about creating a smart path that leads customers straight to your business.

FAQs

Q1. What is paid search advertising?
Paid search advertising is a digital marketing method where ads come on search engines when anyone will search for specific keyword.

Q2. Is paid search different from SEO?
SEO brings traffic naturally but it is a time taking process and paid search gives quick results.

Q3. How much should I spend on paid search ads?
There is no fixed budget for paid search advertising as it always depends on your business. 

Q4. How do I improve the ROI of my paid search campaigns?
You can improve the ROI of my paid search campaigns by using targeted keywords, optimizing landing pages and testing different strategies on regular basis.

Q5. Can small businesses benefit from paid search advertising?
Yes. Paid search works well for small businesses too. It allows all sizes of business to target customers who are already interested, which increases chances of conversions.

The post How to build winning strategy for Paid Search Advertising? appeared first on blog.

In today’s market trend, email marketing is one of the most authentic ways for businesses to connect with a number of audiences. It helps in building trust, increasing sales and keeping customers informed about any update. But sending a few random emails is not enough for your business growth.

So, in order to get better results, you need a proper email marketing strategy Guide that focuses on planning, personalization and performance tracking for your company. At Add24, we follow a number of steps that create email campaigns that give the best results. In this blog, we will look at a few steps that can help you create email campaigns that actually work in the year 2025.

Step 1: Set clear goals for your email campaign

Before creating an email, it is important to know why you are sending it to the people. Goals give direction and make it easy to measure success and when you define it, your email campaign planning becomes more effective.

Your aim could be:

• Conversions – encouraging people to buy a product or sign up for your account.
• Website traffic – bringing more visitors to your site or app.
• Engagement – getting more clicks, replies or shares.

Step 2: Identify your target audience

Always send email to the audience your business targets in order to get attention and better results. When you know your audience, you can write emails that are relevant to them.

Follow these points:

• Create buyer personas with details like age, location and field of interests.
• Learn about your audience’s wants, needs and problems.
• Study their online behaviour to know what they respond to.

Step 3: Build and segment your email list

Your list is the foundation of your email marketing strategy. So, try to build it by offering something valuable in return for a subscription. This could be:

• Free eBooks or guides
• Discount coupons
• Free trials

Once your list grows, use email segmentation to divide it into smaller groups. You can segment it on the basis of audience location, past purchases or interests. This helps you send messages that match each group’s needs. It will increase engagement.

Step 4: Create high-quality, personalized content

Content is what keeps your subscribers reading. Write an appealing subject line that makes people open that email. It will help in making effective email content that adds value and builds trust for the audience.

In the email body:

• Use their name to make it personal.
• Offer information or tips, not just promotions.
• Keep sentences short and easy to understand.

Step 5: Choose the right time and frequency

Email marketing is more like choosing the right timing. The perfect time to send emails slightly depends on your users’ habits. You have to test different days and times to see what works best for them.

Also, avoid sending too many emails in a short time. It can annoy people and lead to unsubscribes and sending too few can make them forget about your brand. So, always make it in a balanced way that works for you and your audience.

Step 6: Use automation and drip campaigns

Automation makes it easy to get connected without sending every email manually, common examples include:

• Welcome emails for new subscribers
• Cart abandonment reminders for online shoppers
• Re-engagement of emails for inactive users

There are a few tools like Mailchimp, HubSpot or Constant Contact that are suitable for setting up an email automation strategy. It can save your time and keep your communication consistent.

Step 7: Make emails mobile-responsive         

Most of the people check emails on their phones and if your email doesn’t look good on mobile. Then, you have a high chance of losing readers of your email.

To make emails mobile-friendly:

• Use simple layouts.
• Keep text short and easy to read.
• Make sign buttons large enough to tap easily.

A mobile-responsive design ensures that your audience can read your emails within seconds and anywhere.

Step 8: A/B testing and optimization

For A/B testing and optimization, even the best marketers don’t get everything accurate on the first try. That is the reason why testing is important.

A/B testing means sending two different forms of an email to see which works better. For this you can test:

• Subject lines
• Images
• Call-to-action (CTA) buttons
• Send times

Use the results to improve your next campaign. These email marketing tips help you keep getting better.

Step 9: Track key metrics and analyze results

After sending your emails, always try to check metrics to know how well your campaign performed. Analyzing them will guide you to make changes in the future if needed for the best results.

• Open rate
• Click-through rate (CTR)
• Conversion rate
• Unsubscribe rate

Step 10: Stay compliant with email regulations

The following mentioned rules are important to keep trust and avoid legal issues. Follow GDPR and CAN-SPAM guidelines.

Tips to stay compliant:

• Get permission before adding someone to your list.
• Give subscribers the option to opt out anytime.
• Be truthful in your subject lines and sender information.

Conclusion

We can say that email marketing is one of the most powerful tools for reaching more customers in the year 2025. By knowing your audience, sending the right message at the right time and using tools to make the process easier.

By following the above-mentioned steps, from email segmentation to email automation strategy, you can create campaigns in such a way that your audience will look ahead to open them. At Add24, we help businesses to use various strategies in order to achieve higher engagement and long-term results for the company.

FAQs

Q1. How do I create a strong email marketing strategy?

Firstly, know your audience then, segment your list and create valuable content that fulfills the audience’s needs.

Q2. How can I increase email open rates?

You can increase it by using short and catchy subjects and sending emails at the optimal time when your audience is most active.

Q3. Why is email segmentation important?

It is important because it helps you send the right message to the right group of people. It also improves engagement.

Q4. What is the perfect time to send emails to the audience?

It depends on your audience. Test different times to see when you get the most opens and clicks for the email.

Q5. How often should I send emails?

Do not send too many emails, as for many businesses, once or twice a week works well.

The post Email Marketing Strategy Guide: Steps to Higher Engagement in 2025 appeared first on blog.

Introduction

In a rapidly advancing world just to set up an e-commerce business is not enough. One needs smart and innovative online marketing strategies for increasing your brand reach leading to increased visibility and conversions,drive traffic, engage customers and much more. With the appropriate approach, you can reach the right audience, build brand loyalty, and maximize your sales. Multiple digital marketing strategies that are important for elevating your e-commerce sales are social media marketing, email marketing, affiliate marketing, content marketing, etc. In this blog we will come to know what is E commerce sale? Why is digital marketing important for promoting e-commerce business? What are the strategies required for increasing e-commerce sales? And why Add24 serves as the best digital marketing agency for promoting any e-commerce sale. 

What is e-commerce sale?

E-commerce sale is a process of selling goods and services online through mobile apps, websites or other online market platforms. It covers all types of transactions occurring between different businesses like B2B that is business to business and B2C that is business to consumers. In this the delivery of products or services is done online. For increasing sales and conversions it is necessary for e-commerce businesses to reach out to our top SEO agency to increase brand connection with the audience, build brand awareness, enhanced ROI and much more.

Why is digital marketing important for promoting e-commerce business ?

Digital marketing is important for promoting business globally as the offline method of promoting the business has become outdated and has less reach. However there are various advantages of choosing the best online marketing agency for promoting an e-commerce sale and they are:

1. Targeted advertising: The team in a good online marketing agency exactly like ours use unique or fresh content and strategies that directly targets our client’s audience for reaching out to their customers. This in turn leads to more sales and conversions in the short and long run.

2. Wider audience: Our digital marketing strategies assist e-commerce businesses to connect with a wider audience covering demographics, age group of people, interests assuring that the messages reach the right audience. Moreover our efficient social media team runs ads for our clients bringing more leads and leading to its conversion for profit maximization.

3. Client relationship building: Our agency chooses smart and authentic marketing techniques that easily catches the attention of our client’s customers. Moreover our team shares ideas and strategies with our clients before implementing it. This helps to maintain transparency among our company and clients thereby leading to building of bonds for long term retention of our clients.

4. User generated content: Our agency provides unique and catchy content to spark our client’s customer attention with engaging content and graphics that are trending among the audience globally. We create user engaging graphics that gather audience response or feedback through content called user generated content.

5. Performance tracking: After implementing our digital marketing strategies our team monitors the strategies for our various clients so as to check which are trending and working for our clients and which need to change for further improvement. 

What are the strategies required for increasing e-commerce sales?

1. SEO(Search engine optimization): Our SEO experts work on website optimization, content optimizing with keywords, image, creating backlinks and so on. All these strategies are a must for ranking a website on top of SERP. Thus these strategies are efficiently adopted and conducted by our SEO agency in a synchronized way to rank our client’s website faster.

2.  Mobile optimization: As mobile is widely accessible by people all over the world, our online marketers ensure that our client’s website on which they are regularly working is properly optimized. Having a mobile friendly website is necessary because a large amount of traffic comes from phones.

3. Social media marketing: Our social media marketing team is well versed in posting creatives on different social media platforms. They are also experts in running ads for our clients which brings maximum leads and conversions leaving clients happy and satisfied always. Moreover they use advanced social media tools to track performance metrics and prepare timely and correct reports.

4. Content marketing: Content marketing is a process which is adopted by our best SEO agency ADD24 to promote content through various platforms. Our content writers create and share content in the short and long form via social media channels. Content is through captions or blogs giving detailed knowledge about a particular topic awaring people.  

5. Email marketing: Email marketing is a process which uses email to give knowledge about a particular product or service. Our digital marketers use email marketing tools to send bulk emails to clients. We build relationships by sending targeted or personalized e-mails. This process is also used to increase brand awareness, sales and conversions of our client’s services.

Why does Add24 serve as the best digital marketing agency for promoting any e-commerce sale ?

Thus we came to see that digital marketing is a must for increasing your brand reach and promoting e-commerce sales. Our best digital marketing agency, leverages smart and innovative strategies for elevating brand reach, building relationships between clients and our agency. So to boost your e-commerce business instantly contact now.

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