Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years. It involves developing thousands of web pages targeting specific medium to long-tail keywords. For enterprise projects, ADD24 believes the following guide will help you in deciding the best course of action for your next large-scale web development and SEO project. We take pride in being the best digital marketing company in Patna, and being the best means we help others from time-to-time.

You have certainly already seen these types of pages:

Tripadvisor has thousands of pages ranked for ‘best {activity} in {city}’.

Trainline for ‘Cheap Train from {Departure} to {arrival}’.

Glassdoor is positioned for ‘{job title} salary’.

Statista is ranked for thousands of pages for ‘{category} – statistics and facts’.

Causal has recently positioned itself to ‘calculate {financial formula}’.

Thomas Cook is positioned for thousands of’{destination} weather in {month}’.

All these examples illustrate programmatic SEO, also called pSEO. It usually relies on three main levers:

1.      Internet users are creating indexable pages en masse, thanks to the content they generate themselves. Think about the community Figma or Notion templates.

2.     Alternatively, the company can create them by indexing its product inventory – common in e-commerce and on marketplace platforms such as Amazon.

3.     Or they can be created using internal or external databases. This is the method used in the example above.

This last point is quite interesting if you ask our opinion. Why do you ask? Well, as you might suspect, with the advent of AI technologies like ChatGPT, it has become much easier to generate this sort of content.

6 steps to develop SEO with AI

Here are the steps to follow to implement your SEO strategy with AI:

1.     Identify the queries to target

First off, let’s find out what people are searching for in relation to our products or services, and how they conduct these searches.

a.     Sapiens: 6000 searches/month

b.    Atomic Habits: 5500 searches/month

As well as the way the summaries were most often searched: ‘{book name} summary’. 

2.    Build a Database

For enriched content, always create a consolidated content structure therefore store everything in a database.

For this, one tool stands out: Airtable. This tool is designed for Growth, Marketing, and Product profiles who may not necessarily have technical backgrounds.

3.     Collect basic data

 Depending on your needs, you can bring in an AI like ChatGPT or Gemini, but there’s always web scraping that can be done for more suave programmers.

Take a book summary project for example, simply ask Google’s Gemini to assist you:

“List in a table format the titles of the most popular non-fiction books, including the author, publication date, and the theme of the book.’

4.    Generate the pages

Since we have all the data, now all that’s left to do is create these pages. Webflow or Framer are excellent choices because they can generate “template” pages very easily. 

You can also generate the pages automatically with your technical team but with a low amount of control.

5.    Ensure everything is working

The Google Search Console is your valuable ally. But another promising tool has risen which requires more attention: Alli AI 

It automates the crawling of pages, indexing, and optimizing of schema markup to climb the rankings.

For ambitious SEO projects, this is definitely worth looking over.

The Challenges of SEO with AI 

Despite its many advantages, the adoption of artificial intelligence in SEO is not without any challenges.

Challenge 1: Content Quality

Even though AI can easily create content in bulk, the relevance and quality can vary. It’s crucial to establish controls to ensure that the generated content meets user expectations.

Challenge 2: Over-optimization

AI can sometimes be too overzealous when it comes to optimization, which leads to over-optimization which surely gets penalized by search engines.

Challenge 3: Ethics and authenticity

The generation of content in itself raises ethical counter questions. It is essential to be transparent to your readers about the origins of the content. Making sure that it does not deceive the users nor violates search engine guidelines is one of the core aspects to be considered when using AI for your content generation.

Conclusion – SEO with AI

Programmatic SEO, when bolstered with AI, can revolutionize the way businesses approach their content strategy. ADD24, your partner in digital and event marketing endeavors, we make sure that the content we deliver does not violate any search engine guidelines, we are an authentic digital marketing company in Patna, with our ambitions to become the best SEO company in Patna, Bihar.

However, like any technology, it must be used wisely and ethically to ensure an optimal user experience and adhere to best SEO practices. It is clear that as AI continues to evolve, it will play an increasingly central role in the world of SEO.

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Over 15% of Google’s daily searches have never been searched before.

RankBrain forms connections between words to get a better understanding of what a searcher wants, when the searcher only gives Google a small amount of information. It then delivers a relevant answer, even when the best answers don’t use the exact words the user searched for.

We have curated a list of softwares that will help you in your journey of finding relevant keywords that boost your page’s ranking. ADD24 cautions the reader to curate their content relevancy before finding their keywords to rank their pages.

Google Understands How Humans Speak

BERT: To combat increasing ambiguity in searches, with 15% of searches being entirely new, Google developed the next upgrade of RankBrain.

Bidirectional Encoder Representations from Transformers- A Machine learning technology to better understand human language.

Some takeaways about BERT:

• BERT is entirely focused on better understanding the way humans communicate (a type of machine learning called Natural Language Processing).
• Searches affected include queries with Homonyms and Polysemes (e.g. the verb run is Polyseme, with 606 different-but-similar meaning according to the Oxford dictionary).
• Other searches affected include conversational or shorthand queries – which addresses the intent behind the query (This is where the “Bidirectional” aspect of BERT’s algorithm comes into play).
• Pages targeting long-tail searches most likely benefit from this update

How to stay ahead of Google’s updates by Add24

Search Engine Round Table – https://www.seoroundtable.com/ 

A Blog that covers the daily happenings in the world of SEO. The author Barry Schwartz, provides breakdowns and summaries of Google’s updates and is often one of the first places to break news on major changes in the SEO industry.

List of Google Search Ranking Updates – Google Search Central

• Google maintains an official list of all the major updates – The Keyword (https://blog.google/)
• Google’s public Blog

Keyword Research – Most Important step of SEO

A keyword is any phrase you would like your site to rank for in Google’s search results. A keyword can be a single word, or a keyword can also be a combination of words. Single-word keywords are extremely competitive and difficult to rank highly for in the search results.

Here are some different kinds of keywords ADD24 would suggest their readers:

Head-term keywords: Keywords with one to two words i.e. classic movies.

Long-tail keywords: Keywords with three or more phrases, i.e. classic Akira Kurosawa movies.

Navigational Keywords: Keywords used to locate a brand or website. Examples would be Facebook, YouTube or Gmail.

Informational Keywords: Keywords used to find information about a particular topic. This includes keywords beginning with “how to…” or “what are the best…”

Transactional Keywords: Keywords entered into Google by customers wanting to complete a commercial activity i.e. buy jackets online.

Keyword Research is one of the most crucial aspects of riding the wave of SEO updates frequently, ADD24 aspires to be the best SEO company in Patna, would like their readers to stick to these guidelines when selecting their keywords.

How to generate a massive list of keywords

• Before finding keywords with loads of traffic on Google, first develop a list of potential keywords relevant to your business.
• Relevance is Vital

Here are some powerful strategies one can use to generate the list:

• Take inspiration from the keywords used by your competitors
• Keyword Density Checker – Enter a page here, it will scrape a list of keywords your competitor has optimized into their page. Then you can use it to bulk out your keyword list.
• https://www.seoreviewtools.com/keyword-density-checker/   

• Ahrefs’ Organic Keywords report – This tool estimates the keywords that are sending the largest amount of traffic to competitors’ websites. Monthly plan starts at $99 per month – https://ahrefs.com/ 

• Use AI chatbot to generate keyword ideas

Prompt: Give me a list of 30 core keywords for the IPL merchandise store, that sells IPL Jerseys, IPL jackets, and so on,

• Brainstorm a master list of Keywords

To do this, sketch out a grid of words your target customer might use. Split the words in different prefixes and suffixes. Next up, combine them into one giant list using the free Mergewords tool.

Merge Words – Combine words for SEO, PPC & link building (toptal.com)

• Going undercover and researching your niche

Open up a few tabs and browse through online communities like Reddit, Quora, Facebook Groups, Slack communities, and Twitter hashtags, going through popular threads. Keep a close eye on popular and trending topics, and questions with a tendency to resurface. You’ll find burning questions needing to be answered, generating the best kind of keyword ideas—ideas directly from customers’ keyboards. You can discover additional niche-specific forums with the following search queries:

• “keyword” forums
• “keyword” discussion board
• “keyword” community
• Use tools that reveal hidden trends on the web

Ubersuggest: Free Keyword Research Tool – Neil Patel

Provides region-specific data for countries and languages all around the globe – and it’s free.

Answer The Public – https://answerthepublic.com/ 

It crawls the internet and generates automatic lists of customers’ questions related to your keyword. It starts with phrases starting with common question-type words, such as “can”, “is”, “with”, “can”, and so on, followed by your keyword. It also lists common questions users type in Google Search, from a-to-z, after your keyword (postpositions, if you want to talk fancy). 

Buzzsumo – https://buzzsumo.com/  

It is a content discovery tool which lists content going viral over the internet currently. 
Understanding the factors of keyword ranking by Google is as crucial as it is to being updated ahead of any change. The relevance factor like a core factor will remain the same for long since all the ML technology is based around understanding the relevancy of the content on any given webpage. Add24, one of the best digital marketing companies in Patna, will keep on bringing new Google Nuggets to you from time to time!

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