Google’s Use of ML tech: The Role of AI in Search Engine Results
Google’s RankBrain – the ML technology that influences search results.
Over 15% of Google’s daily searches have never been searched before.
RankBrain forms connections between words to get a better understanding of what a searcher wants, when the searcher only gives Google a small amount of information. It then delivers a relevant answer, even when the best answers don’t use the exact words the user searched for.
We have curated a list of softwares that will help you in your journey of finding relevant keywords that boost your page’s ranking. ADD24 cautions the reader to curate their content relevancy before finding their keywords to rank their pages.
Google Understands How Humans Speak
BERT: To combat increasing ambiguity in searches, with 15% of searches being entirely new, Google developed the next upgrade of RankBrain.
Bidirectional Encoder Representations from Transformers- A Machine learning technology to better understand human language.
Some takeaways about BERT:
- BERT is entirely focused on better understanding the way humans communicate (a type of machine learning called Natural Language Processing).
- Searches affected include queries with Homonyms and Polysemes (e.g. the verb run is Polyseme, with 606 different-but-similar meaning according to the Oxford dictionary).
- Other searches affected include conversational or shorthand queries – which addresses the intent behind the query (This is where the “Bidirectional” aspect of BERT’s algorithm comes into play).
- Pages targeting long-tail searches most likely benefit from this update
How to stay ahead of Google’s updates by Add24
Search Engine Round Table – https://www.seoroundtable.com/
A Blog that covers the daily happenings in the world of SEO. The author Barry Schwartz, provides breakdowns and summaries of Google’s updates and is often one of the first places to break news on major changes in the SEO industry.
List of Google Search Ranking Updates – Google Search Central
- Google maintains an official list of all the major updates – The Keyword (https://blog.google/)
- Google’s public Blog
Keyword Research – Most Important step of SEO
A keyword is any phrase you would like your site to rank for in Google’s search results. A keyword can be a single word, or a keyword can also be a combination of words. Single-word keywords are extremely competitive and difficult to rank highly for in the search results.
Here are some different kinds of keywords ADD24 would suggest their readers:
Head-term keywords: Keywords with one to two words i.e. classic movies.
Long-tail keywords: Keywords with three or more phrases, i.e. classic Akira Kurosawa movies.
Navigational Keywords: Keywords used to locate a brand or website. Examples would be Facebook, YouTube or Gmail.
Informational Keywords: Keywords used to find information about a particular topic. This includes keywords beginning with “how to…” or “what are the best…”
Transactional Keywords: Keywords entered into Google by customers wanting to complete a commercial activity i.e. buy jackets online.
Keyword Research is one of the most crucial aspects of riding the wave of SEO updates frequently, ADD24 aspires to be the best SEO company in Patna, would like their readers to stick to these guidelines when selecting their keywords.
How to generate a massive list of keywords
- Before finding keywords with loads of traffic on Google, first develop a list of potential keywords relevant to your business.
- Relevance is Vital
Here are some powerful strategies one can use to generate the list:
- Take inspiration from the keywords used by your competitors
- Keyword Density Checker – Enter a page here, it will scrape a list of keywords your competitor has optimized into their page. Then you can use it to bulk out your keyword list.
- https://www.seoreviewtools.com/keyword-density-checker/
- Ahrefs’ Organic Keywords report – This tool estimates the keywords that are sending the largest amount of traffic to competitors’ websites. Monthly plan starts at $99 per month – https://ahrefs.com/
- Use AI chatbot to generate keyword ideas
Prompt: Give me a list of 30 core keywords for the IPL merchandise store, that sells IPL Jerseys, IPL jackets, and so on,
- Brainstorm a master list of Keywords
To do this, sketch out a grid of words your target customer might use. Split the words in different prefixes and suffixes. Next up, combine them into one giant list using the free Mergewords tool.
Merge Words – Combine words for SEO, PPC & link building (toptal.com)
- Going undercover and researching your niche
Open up a few tabs and browse through online communities like Reddit, Quora, Facebook Groups, Slack communities, and Twitter hashtags, going through popular threads. Keep a close eye on popular and trending topics, and questions with a tendency to resurface. You’ll find burning questions needing to be answered, generating the best kind of keyword ideas—ideas directly from customers’ keyboards. You can discover additional niche-specific forums with the following search queries:
- “keyword” forums
- “keyword” discussion board
- “keyword” community
- Use tools that reveal hidden trends on the web
Ubersuggest: Free Keyword Research Tool – Neil Patel
Provides region-specific data for countries and languages all around the globe – and it’s free.
Answer The Public – https://answerthepublic.com/
It crawls the internet and generates automatic lists of customers’ questions related to your keyword. It starts with phrases starting with common question-type words, such as “can”, “is”, “with”, “can”, and so on, followed by your keyword. It also lists common questions users type in Google Search, from a-to-z, after your keyword (postpositions, if you want to talk fancy).
Buzzsumo – https://buzzsumo.com/
It is a content discovery tool which lists content going viral over the internet currently.
Understanding the factors of keyword ranking by Google is as crucial as it is to being updated ahead of any change. The relevance factor like a core factor will remain the same for long since all the ML technology is based around understanding the relevancy of the content on any given webpage. Add24, one of the best digital marketing companies in Patna, will keep on bringing new Google Nuggets to you from time to time!
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