Web Development and SEO

The Way of Programmatic SEO with AI

Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years. It involves developing thousands of web pages targeting specific medium to long-tail keywords. For enterprise projects, ADD24 believes the following guide will help you in deciding the best course of action for your next large-scale web development and SEO project. We take pride in being the best digital marketing company in Patna, and being the best means we help others from time-to-time.

You have certainly already seen these types of pages:

Tripadvisor has thousands of pages ranked for ‘best {activity} in {city}’.

Trainline for ‘Cheap Train from {Departure} to {arrival}’.

Glassdoor is positioned for ‘{job title} salary’.

Statista is ranked for thousands of pages for ‘{category} – statistics and facts’.

Causal has recently positioned itself to ‘calculate {financial formula}’.

Thomas Cook is positioned for thousands of’{destination} weather in {month}’.

All these examples illustrate programmatic SEO, also called pSEO. It usually relies on three main levers:

1.      Internet users are creating indexable pages en masse, thanks to the content they generate themselves. Think about the community Figma or Notion templates.

2.     Alternatively, the company can create them by indexing its product inventory – common in e-commerce and on marketplace platforms such as Amazon.

3.     Or they can be created using internal or external databases. This is the method used in the example above.

This last point is quite interesting if you ask our opinion. Why do you ask? Well, as you might suspect, with the advent of AI technologies like ChatGPT, it has become much easier to generate this sort of content.

6 steps to develop SEO with AI

Here are the steps to follow to implement your SEO strategy with AI:

1.     Identify the queries to target

First off, let’s find out what people are searching for in relation to our products or services, and how they conduct these searches.

a.     Sapiens: 6000 searches/month

b.    Atomic Habits: 5500 searches/month

As well as the way the summaries were most often searched: ‘{book name} summary’. 

2.    Build a Database

For enriched content, always create a consolidated content structure therefore store everything in a database.

For this, one tool stands out: Airtable. This tool is designed for Growth, Marketing, and Product profiles who may not necessarily have technical backgrounds.

3.     Collect basic data

 Depending on your needs, you can bring in an AI like ChatGPT or Gemini, but there’s always web scraping that can be done for more suave programmers.

Take a book summary project for example, simply ask Google’s Gemini to assist you:

“List in a table format the titles of the most popular non-fiction books, including the author, publication date, and the theme of the book.’

4.    Generate the pages

Since we have all the data, now all that’s left to do is create these pages. Webflow or Framer are excellent choices because they can generate “template” pages very easily. 

You can also generate the pages automatically with your technical team but with a low amount of control.

5.    Ensure everything is working

The Google Search Console is your valuable ally. But another promising tool has risen which requires more attention: Alli AI 

It automates the crawling of pages, indexing, and optimizing of schema markup to climb the rankings.

For ambitious SEO projects, this is definitely worth looking over.

The Challenges of SEO with AI 

Despite its many advantages, the adoption of artificial intelligence in SEO is not without any challenges.

Challenge 1: Content Quality

Even though AI can easily create content in bulk, the relevance and quality can vary. It’s crucial to establish controls to ensure that the generated content meets user expectations.

Challenge 2: Over-optimization

AI can sometimes be too overzealous when it comes to optimization, which leads to over-optimization which surely gets penalized by search engines.

Challenge 3: Ethics and authenticity

The generation of content in itself raises ethical counter questions. It is essential to be transparent to your readers about the origins of the content. Making sure that it does not deceive the users nor violates search engine guidelines is one of the core aspects to be considered when using AI for your content generation.

Conclusion – SEO with AI

Programmatic SEO, when bolstered with AI, can revolutionize the way businesses approach their content strategy. ADD24, your partner in digital and event marketing endeavors, we make sure that the content we deliver does not violate any search engine guidelines, we are an authentic digital marketing company in Patna, with our ambitions to become the best SEO company in Patna, Bihar.

However, like any technology, it must be used wisely and ethically to ensure an optimal user experience and adhere to best SEO practices. It is clear that as AI continues to evolve, it will play an increasingly central role in the world of SEO.