{"id":137,"date":"2024-09-27T06:26:56","date_gmt":"2024-09-27T06:26:56","guid":{"rendered":"https:\/\/add24.in\/blog\/?p=137"},"modified":"2024-09-27T06:27:33","modified_gmt":"2024-09-27T06:27:33","slug":"web-design-seo","status":"publish","type":"post","link":"https:\/\/add24.in\/blog\/web-design-seo\/","title":{"rendered":"Web Development and SEO"},"content":{"rendered":"\n

The Way of Programmatic SEO with AI<\/strong>
<\/p>\n\n\n\n

Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years. It involves developing thousands of web pages targeting specific medium to long-tail keywords. For enterprise projects, ADD24<\/strong> believes the following guide will help you in deciding the best course of action for your next large-scale web development and SEO project. We take pride in being the best digital marketing company in Patna<\/a><\/strong>, and being the best means we help others from time-to-time.<\/p>\n\n\n\n

You have certainly already seen these types of pages:<\/p>\n\n\n\n

Tripadvisor<\/strong> has thousands of pages ranked for \u2018best {activity} in {city}\u2019.<\/p>\n\n\n\n

Trainline<\/strong> for \u2018Cheap Train from {Departure} to {arrival}\u2019.<\/p>\n\n\n\n

Glassdoor<\/strong> is positioned for \u2018{job title} salary\u2019.<\/p>\n\n\n\n

Statista<\/strong> is ranked for thousands of pages for \u2018{category} \u2013 statistics and facts\u2019.<\/p>\n\n\n\n

Causal<\/strong> has recently positioned itself to \u2018calculate {financial formula}\u2019.<\/p>\n\n\n\n

Thomas Cook<\/strong> is positioned for thousands of\u2019{destination} weather in {month}\u2019.<\/p>\n\n\n\n

All these examples illustrate programmatic SEO, also called pSEO. It usually relies on three main levers:<\/p>\n\n\n\n

1.\u00a0 \u00a0 \u00a0 Internet users are creating indexable pages en masse, thanks to the content they generate themselves. Think about the community Figma or Notion templates.<\/p>\n\n\n\n

2. \u00a0 \u00a0 Alternatively, the company can create them by indexing its product inventory \u2013 common in e-commerce and on marketplace platforms such as Amazon.<\/p>\n\n\n\n

3. \u00a0 \u00a0 Or they can be created using internal or external databases. This is the method used in the example above.<\/p>\n\n\n\n

This last point is quite interesting if you ask our opinion. Why do you ask? Well, as you might suspect, with the advent of AI technologies like ChatGPT, it has become much easier to generate this sort of content.<\/p>\n\n\n\n

6 steps to develop SEO with AI<\/strong><\/h2>\n\n\n\n

Here are the steps to follow to implement your SEO strategy with AI:<\/p>\n\n\n\n

1.<\/strong> \u00a0 \u00a0 Identify the queries to target<\/strong><\/p>\n\n\n\n

First off, let\u2019s find out what people are searching for in relation to our products or services, and how they conduct these searches.<\/p>\n\n\n\n

a. \u00a0 \u00a0 Sapiens<\/strong>: 6000 searches\/month<\/p>\n\n\n\n

b.\u00a0 \u00a0 Atomic Habits<\/strong>: 5500 searches\/month<\/p>\n\n\n\n

As well as the way the summaries were most often searched: \u2018{book name} summary\u2019.\u00a0<\/p>\n\n\n\n

2.<\/strong>\u00a0 \u00a0 Build a Database<\/strong><\/p>\n\n\n\n

For enriched content, always create a consolidated content structure therefore store everything in a database.<\/p>\n\n\n\n

For this, one tool stands out: Airtable<\/strong>. This tool is designed for Growth, Marketing, and Product profiles who may not necessarily have technical backgrounds.<\/p>\n\n\n\n

3.<\/strong> \u00a0 \u00a0 Collect basic data<\/strong><\/p>\n\n\n\n

\u00a0<\/strong>Depending on your needs, you can bring in an AI like ChatGPT or Gemini, but there\u2019s always web scraping that can be done for more suave programmers.<\/p>\n\n\n\n

Take a book summary project for example, simply ask Google\u2019s Gemini to assist you:<\/p>\n\n\n\n

\u201cList in a table format the titles of the most popular non-fiction books, including the author, publication date, and the theme of the book.\u2019<\/em><\/p>\n\n\n\n

4.<\/strong>\u00a0 \u00a0 Generate the pages<\/strong><\/p>\n\n\n\n


<\/strong>Since we have all the data, now all that\u2019s left to do is create these pages. Webflow or Framer are excellent choices because they can generate \u201ctemplate\u201d pages very easily.\u00a0<\/p>\n\n\n\n

You can also generate the pages automatically with your technical team but with a low amount of control.<\/p>\n\n\n\n

5.<\/strong>\u00a0 \u00a0 Ensure everything is working<\/strong><\/p>\n\n\n\n

The Google Search Console is your valuable ally. But another promising tool has risen which requires more attention: Alli AI\u00a0<\/p>\n\n\n\n

It automates the crawling of pages, indexing, and optimizing of schema markup to climb the rankings.<\/p>\n\n\n\n

For ambitious SEO projects, this is definitely worth looking over.<\/p>\n\n\n\n

The Challenges of SEO with AI<\/strong>\u00a0<\/h2>\n\n\n\n

Despite its many advantages, the adoption of artificial intelligence in SEO is not without any challenges.<\/p>\n\n\n\n

Challenge 1: Content Quality<\/strong><\/h3>\n\n\n\n

Even though AI can easily create content in bulk, the relevance and quality can vary. It\u2019s crucial to establish controls to ensure that the generated content meets user expectations.<\/p>\n\n\n\n

Challenge 2: Over-optimization<\/strong><\/h3>\n\n\n\n

AI can sometimes be too overzealous when it comes to optimization, which leads to over-optimization which surely gets penalized by search engines.<\/p>\n\n\n\n

Challenge 3: Ethics and authenticity<\/strong><\/h3>\n\n\n\n

The generation of content in itself raises ethical counter questions. It is essential to be transparent to your readers about the origins of the content. Making sure that it does not deceive the users nor violates search engine guidelines is one of the core aspects to be considered when using AI for your content generation.<\/p>\n\n\n\n

Conclusion \u2013 SEO with AI<\/strong><\/p>\n\n\n\n

Programmatic SEO, when bolstered with AI, can revolutionize the way businesses approach their content strategy. ADD24<\/strong>, your partner in digital and event marketing endeavors, we make sure that the content we deliver does not violate any search engine guidelines, we are an authentic digital marketing compan<\/a>y in Patna<\/strong>, with our ambitions to become the best SEO company in Patna<\/strong>, Bihar<\/strong>.<\/p>\n\n\n\n

However, like any technology, it must be used wisely and ethically to ensure an optimal user experience and adhere to best SEO practices. It is clear that as AI continues to evolve, it will play an increasingly central role in the world of SEO.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

The Way of Programmatic SEO with AI Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years. It involves developing thousands of web pages targeting specific medium to long-tail keywords. For enterprise projects, ADD24 believes the following guide will help you in deciding the best course of action for your […]<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"\nWeb Development and SEO - blog<\/title>\n<meta name=\"description\" content=\"Programmatic SEO (pSEO) is one of the most impactful organic growth strategies of recent years It involves developing thousands of web pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/add24.in\/blog\/web-design-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Development and SEO - 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