The Path to Financial Freedom with Digital Marketing
In India, Digital Marketing salaries can easily reach INR 54,000 per month, which is higher than the national average of INR 33,000. Digital Marketing salaries vary from profile, industrial use case, where the range of functionalities differs from each other.
Data-driven marketing with various tools such as Ad Campaign Managers, Campaign Schedulers, Social Media Marketing can now be done with an efficiency of industrial grade automation. Following protocols and marketing with value has opened up the opportunity for many Businesses to generate a higher amount of audience engagement level and brand awareness in the desired audience categories.
Structure:
Internet of Things (IoT) devices such as PCs, Mobile phones, Tablets, Smart
Devices such as Wireless Audio Speakers, Sensors have opened up a barrage of
opportunity through which sustainable income and financial freedom is not a
dream anymore for job seekers. With many options, now job seekers can start an
entry level profile with training or internship in Digital Marketing. From a Digital
Marketer to Digital Marketing Strategist to Digital Marketing Manager, there lies
many opportunities through which financial security can be attained.
- Ad spending in the Digital Advertising market is projected to reach ₹439.5bn in 2024.
- The largest market is Search Advertising with a market volume of ₹156.3bn in 2024.
- In global comparison, most ad spending will be generated in the United States (₹24,780bn in 2024).
- The average ad spending per user in the In-App Advertising market is projected to amount to ₹207.0 in 2024.
- In the Digital Advertising market, 87% of total ad spending will be generated through mobile in 2028.
- In the Digital Advertising market, 75% of the Digital Advertising revenue will be generated through programmatic advertising in 2028.
Paid and Free Digital Marketing Course
High Demand
Ever expanding requirements of Digital Marketing experts in today's industries have led to a boom of Digital Marketing jobs.
Economical
Digital Marketing being less capital intensive when it comes to Daily operations.
Targeted Audience
Engagement rate and Brand awareness of the Audience matters the most in almost every digital marketing job role.
Measurable Results
Results can be effectively measured and presented using innovative solutions provided by companies such as Google and Facebook.
Global Reach
Engagement scope is global which means location concerns do not affect effective marketing techniques in Digital Marketing.
Career Opportunities
Once you learn a job role, other better and competitive roles get opened to you within the purview of Digital Marketing.
Why should you learn digital marketing?
For some digital marketing job profiles, having a bachelor’s degree or master’s open up a plethora of high paying job roles. Although, one does not need to have attained a graduation degree to pursue job roles in Digital Marketing. Earning a certificate through course completion often yields desired roles with proper salary prospectus. Other pathways include Business studies, Marketing, Communication, and Public Relations.
With constant innovation and improvisation required to excel, job seekers can be rest assured that their efforts will return results fruitfully. There is an unmeasurable requirement of Digital Marketers who can carry out various marketing techniques and strategies to enhance audience engagement and brand companies for their respective employers.
Overviewing Salaries of Digital Marketers
Monthly and Yearly Average Base Salary of Digital Marketing Manager
| Company | Profile | Average Base Salary |
|---|---|---|
| Karma Ayurveda | Digital Marketing Manager | ₹53,652 |
| Maze Infocom Solutions | Digital Marketing Manager | ₹15,588 |
| BYJU'S | Digital Marketing Manager | ₹9,30,667 |
| Tata Consultancy Services | Digital Marketing Manager | ₹6,35,068 |
| Digital Marketing Manager | ₹34,93,286 | |
| Freelancer | Digital Marketing Manager | ₹50,304 |
| Accenture | Digital Marketing Manager | ₹13,04,887 |
| Wishup | Digital Marketing Manager | ₹88,100 |
| ABC | Digital Marketing Manager | ₹9,76,211 |
| IBM | Digital Marketing Manager | ₹9,59,333 |
| Amazon | Digital Marketing Manager | ₹12,39,372 |
| Social Beat | Digital Marketing Manager | ₹8,14,500 |
| DigitalMarketer | Digital Marketing Manager | ₹37,750 |
| Infosys | Digital Marketing Manager | ₹12,18,571 |
| ICICI Bank | Digital Marketing Manager | ₹7,12,000 |
| Zoho | Digital Marketing Manager | ₹8,15,943 |
| Cognizant Technology Solutions | Digital Marketing Manager | ₹14,43,414 |
| Bajaj Finance | Digital Marketing Manager | ₹16,44,571 |
| HCLTech | Digital Marketing Manager | ₹5,22,143 |
| Pristyn Care | Digital Marketing Manager | ₹8,44,529 |
| upGrad | Digital Marketing Manager | ₹10,16,000 |
| Axis Bank | Digital Marketing Manager | ₹89,033 |
Source: Glassdoor Digital Marketing Manager Salaries
PPC Specialist Average Yearly Salary
| Company | Profile | Average Base Salary (Yearly) |
|---|---|---|
| HTC Global Services | PPC Specialist | ₹3L - ₹3L |
| Merkle | PPC Specialist | ₹7L - ₹8L |
| Berger Paints | PPC Specialist | ₹8L - ₹9L |
| Regalix | PPC Specialist | ₹11L - ₹13L |
| Autodesk | PPC Specialist | ₹6L - ₹7L |
| Replicon | PPC Specialist | ₹30T - ₹35T |
| Cyber Infrastructure (CIS) | PPC Specialist | ₹34T - ₹40T |
| Avance Consulting | PPC Specialist | ₹36T - ₹43T |
| House of Ankit | PPC Specialist | ₹7L - ₹9L |
| Stefanini | PPC Specialist | ₹46T - ₹55T |
| Commerce Pundit | PPC Specialist | ₹3L - ₹4L |
| Amura Marketing Technologies | PPC Specialist | ₹6L - ₹7L |
| Webenza | PPC Specialist | ₹5L - ₹6L |
| FastInfo | PPC Specialist | ₹21T - ₹25T |
| Novelvox | PPC Specialist | ₹9L - ₹11L |
| Wildnet Technologies | PPC Specialist | ₹37T - ₹44T |
| Evitamin Business Consulting | PPC Specialist | ₹19T - ₹23T |
| Darshan Soft-Tech | PPC Specialist | ₹46T - ₹54T |
| Klenty | PPC Specialist | ₹3L - ₹3L |
| Alacrity Ecommerce Solutions | PPC Specialist | ₹4L - ₹5L |
Source: Glassdoor Digital Marketing Manager Salaries
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