Boosting google search ranking of Nex IVF & Fertility Center

One of our esteemed clients, Nex IVF & Fertility Center located at Neelkanth Hospital, Neelkanth Colony, Ashiana - Digha Road, Patna sought us with a challenging task of ranking their website within top 10 result on the SERP, i.e on the first page of the search engine result pages. The timeline provided to us was 3 months to rank the respective websites, this was indeed a challenge both for our SEO expert and content writer. This case study outlines the comprehensive SEO strategy implemented to enhance the center's website rankings and overall digital presence.

Objective: Here the objective was to improve Nex IVF and Fertility Center’s search engine rankings, with an increase in organic traffic and to establish a stronger online presence in the fertility treatment market be it on Google My Business, Youtube or Search engine result rankings.

 

Strategy and Implementation:

1. Website Overhaul:

• Purchased a new domain to establish a fresh online presence

• Created a new website with improved design and functionality

• Ensured mobile and tablet responsiveness for all devices

2. Technical SEO:

• Improved website speed through optimization techniques

• Implemented schema markup for rich snippets in search results

• Created and optimized robots.txt file

• Generated and submitted XML sitemap

• Integrated Open Graph (OG) tags for better social media sharing

3. On-Page SEO:

• Conducted thorough keyword research to target relevant search terms

• Optimized title tags and meta descriptions for all pages

• Created new sections on the website to cover more relevant topics

• Implemented internal linking strategy to improve site structure

4. Content Strategy:

• Initiated regular blog posting to provide valuable information to potential clients

• Created optimized images for the website to enhance visual appeal and loading speed

5. Off-Page SEO:

• Linked the website with Google Search Console, Google Analytics, and Google Tag Manager for better tracking and optimization

6. Continuous Optimization:

• Utilized multiple SEO tools such as SEMrush and SEO On to monitor progress and identify areas for improvement

• Regularly conducted page optimization based on Google's SEO guidelines

• Continuously refined strategies based on performance data and industry best practices

 

Comparison Graph of Old v/s New Domain performance of Nex IVF website

Results: The implementation of this comprehensive SEO strategy led to significant improvements in Nex IVF and Fertility Center's online presence:

• Improved search engine rankings for key fertility treatment-related keywords

• Increased organic traffic to the website

• Enhanced user engagement metrics, including lower bounce rates and longer session durations

• Improved visibility in local search results for fertility treatments

Conclusion: With a combination of multifaceted approach combining technical Search Engine Optimization, on-page optimization, content development. And a continuous process of refinement. Nex IVF and Fertility center successfully improved its search engine rankings. This case study demonstrates the importance of holistic SEO strategy in improving online visibility and creating a medium to attract potential clients in the competitive fertility treatment’s market.